News18 Studio Appoints Bobby Pawar as Creative Consultant

Bobby Pawar, a well-known adman and the former Chairman & Chief Creative Officer of Havas Group, has been appointed as a Creative Consultant by News18 Studio, the branded content division of Network18. Bobby will collaborate closely with the network’s branded content team in this capacity to drive creative projects and integrate cutting-edge approaches into brand plans.

Bobby Pawar appointed as Creative Consultant by Network18 Studio

Pawar, who has worked in advertising for more than 30 years, is well-known for his incredibly successful work for many different brands. Over the course of his remarkable career, he has won over 400 awards, solidifying his position as one of the industry’s top creative forces.

Pawar held the position of chairman and chief creative officer at Havas Group before joining News18 Studio. He is credited with revitalizing the creative reputation and financial success of Publicis and JWT India after having successful stints as a CCO in these companies. More than 400 Indian and international awards have been given to his advertising work, which was produced for US and Indian agencies.

Network18 Studio – Network18’s branded content studio

News18 Studio, Network18’s branded content division, collaborates with brands that share its mission to spark meaningful dialogues that strengthen the country. Developing a feeling of community, supporting cultural movements, and advancing brand narratives are all made possible by brand partnerships, which also engage the people who will be influencing the future. By means of captivating narratives, companies can effectively convey their mission, encourage creativity, foster constructive dialogue, and render goods and services more approachable and relatable to customers.

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‘Mission Swachhta aur Paani’ with Harpic, ‘Sanjeevani – United Against Cancer’ with Federal Bank Hormis Memorial Foundation and Tata Trusts, ‘Period or Pride’ with Whisper, and ‘Sustainable is Attainable’ with Tata Power are just a few of News18 Studio’s recent high-impact initiatives.

Here’s what they said

Commenting on his new role, Pawar said,

“It’s an exciting step for me to help create powerful brand stories through engaging content after having done my bit in conventional advertising. I am thrilled to join the talented team at Network 18 and use my experience to push creative boundaries for effective solutions. I look forward to helping create compelling content that not only entertains but also inspires and engages audiences, and equally creates impact for brands.”

Speaking on the new appointment, S Shivakumar, president, News18 Studio said,

“At News18 Studios, we integrate newsworthy content with a story-first approach to drive conversations and achieve brand objectives. Having someone of Bobby’s stature with us will energise our creative endeavours and also inspire our young team. We look forward to Bobby helping us deliver more impactful solutions that resonate with our brand partners.”

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