Nabd launches Personalized Email Newsletters Powered By AI and ML Algorithms

Nabd, a leading personalized Arabic Content platform launched a new Personalized Email Newsletter product. It will provide opted-in subscribers a daily news digest tailored to their interests, autonomously curated via sophisticated AI and machine-learning algorithms. Content will be delivered to them by email – one of the most effective distribution methods available today.

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Strong subscriber base

Nabd reaches over 25 million users, generating over 2 billion page views every month, making it the biggest Arabic app globally. The Daily Email Newsletter has already been opted in by over 5 million subscribers during the beta and alpha phases. Aso, Nabd’s digital properties such as its mobile apps and web portal attract thousands of new subscribers every day.

How do the AI and MI Algorithms work?

Advanced AI and machine-learning algorithms analyze massive volumes of content in real time, including news articles and videos. Afterward, based on geolocation, interests, past engagement, and consumption patterns, the feature curates the most relevant and trending stories for each individual user.

And That’s What They Said

Mr. Al’a Abukhalaf, VP of Business Development at Nabd commented, 

Nabd’s Daily Email Newsletters is one of the powerful tools our partners can leverage to promote and elevate their brand, as it offers an exclusive cutting-edge opportunity for brands to sponsor the daily newsletter, staying top-of-mind across Nabd’s highly-engaged Arabic readers and capturing their attention at the most receptive mindset; while they seek and consume relevant and timely information.

Our opted-in subscribers will on the other hand enjoy a personalized, digestible news summary, playing an important role in increasing the reach and retention of the Nabd platform.

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