MSL Group Middle East Announces New Brand Communications Team

MSL Group Middle East has announced a new lineup of local and regional talent to help grow its consumer practice division. Experts in consumer communications, social media influence, creativity, and delivery excellence make up the recently established Brand Communications team, which offers clients a comprehensive end-to-end solution.

MSL Group Middle East grows with a new brand communications team

The new team, which is integrated into the Publicis group, was formed with the goal of keeping up with the evolving public relations landscape by combining earned creativity, media, and influence to provide MSL clients with greater impact. The team, which is part of the Publicis “Power of One” ecosystem, will also use Groupe’s creative, content, performance media, and digital platforms.

The brand communications team at MSL Group says it has a wide range of talent with experience in the industry working both locally and internationally in the travel and tourism, luxury & fashion, food & beverage, hospitality, automotive, health & wellness, and arts & culture sectors.

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The new team includes:

• Mary Smiddy, Business Lead
• Jemma Chalcroft, Business Director
• Fatina Al-Arda, Business Director
• Natasha George, Associate Business Director
• Mohammad Almail, Senior Communications Manager
• Nourhan Khalifa, Influencer Manager
• Deema Kabrawi, Senior Communications Executive
• Sakshi Sreewani, Communications Executive
• Rim Haddad, Influencer Executive

Here’s what they said

As reported by Campaign Middle East,

Maclean Brodie, Chief Executive Officer for MSL Group Middle East, said,

“We have to lead with talent, and we have to lead with what the market requires. For us at MSL, that means integrated mindsets, brand-first creative thinking, and a little fun, I’m delighted that we’ve been able to bring together such a high-performing team so seamlessly, and look forward to seeing the results with current and future clients.”

Mary Smiddy, Business Lead, MSL Group, said,

“While earned media remains the MSL superpower, having the full force of Publicis Groupe behind us allows us to face creative challenges with a wholly different mindset. Brands and clients today aren’t looking for PR per se. They’re looking for the ability to cut through the noise and make an impact on their audience in a lasting way. The team that we’re bringing together allows us to do just that, and they’re a joy to work with.”

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