Mohit Taneja, who previously led Vedanta as Group Head of Brand, Digital, and ESG Communication, has joined Jindal Stainless as Head of Marketing. He leaves Vedanta After more than ten years. He will use his years of experience and expertise in his new position to spearhead meaningful brand initiatives and effective marketing campaigns.
He joined Vedanta as Senior Manager – Brand and Communication in October 2023 and was promoted to Lead – Brand and Communication in April 2017. Following this, in April 2017 he was promoted to DGM-Brand and Digital, and in April 2022 he was named Group Head-Brand, Digital, and ESG Communication.
Prior to that, he spent three and a half years working for the Adidas Group. In May 2010, he started working for the sportswear company as an assistant brand manager for Adidas India. In April 2012, he was allowed to become brand manager for Adidas India. He developed and implemented integrated marketing strategies at the brand, segment, and company levels while serving as Adidas India’s assistant brand manager. Taneja researched social and digital marketing, media planning and buying. He investigated the preparation and implementation of new product launches.
Taneja also worked for the Times of India for about four years prior to joining Adidas. He was the Manager of Brand Activation for the first two of those years, then the Senior Manager of Brand Activation for the final two. His areas of expertise include consumer, retail, and luxury marketing; brand strategy; corporate communications; digital; public relations; market research; advertising; and media planning and buying.
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