MobiKwik, an Indian financial services company, has named Jaskaran Singh Kapany as its Chief Marketing Officer. He posted on LinkedIn to share the news.
Kapany previously served as Chief Marketing Officer at Table Space Technologies, where he established the marketing department from the ground up. From June 2023 to December 2023, he concentrated on strategy, brand development, public relations, digital, media, and social marketing. Prior to that, he served as Xiaomi India’s Chief Marketing Officer. He oversaw all aspects of the portfolio’s marketing, including social media, research, alliances, acquisition, go-to-market (GTM) strategies, product and brand marketing, and performance marketing.
He also served as Paytm’s head of marketing, where he was responsible for transforming the business into one of the most respected household brands in India. Additionally, he served as ICICI Prudential Life Insurance Company’s Vice President of Marketing and E-Commerce. Over the course of a two-decade career, Kapany has held marketing leadership positions with top companies.
He spent more than five years as a Senior Account Director at the advertising firm JWT earlier in his career, where he oversaw a wide range of more than 20 brands, including Rin, Brylcreem, Godrej Hershey’s, De Beers, SBI Mutual Fund, Sri Lanka Tourism, Baskin Robbins, Reliance Money, Standard Chartered Bank, and others.
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