Global advertising platform MGID that specializes in native advertising, has partnered with Netpoint Media, a Germany-based digital marketer. The goal of this association, unveiled in Berlin, is to monetize around 25 websites under Netpoint Media’s portfolio initially, with plans for ongoing growth.
As per the announcement, the partnership is focused on both desktop-specific advertising spaces and mobile inventory. To boost revenue, MGID will provide support Netpoint Media with customized advertising solutions. These services include carrying out directly sold campaigns, promoting individually branded content, supplying data for content and ad optimization, and internal recirculation for tailored content recommendations on respective websites.
The portfolio of Netpoint Media GmbH comprises verticals with high reach and individually selectable target groups, in addition to local and national news websites. Publishers like Aachener-Zeitung.de, Faktastisch.de, LigaInsider.de, Mannheimer-Morgen.de, Jappy.com, and 50plus.de are specifically included in the partnership with MGID. Netpoint Media has been a part of Audienzz, the NZZ media group’s digital advertising service provider, since 2023. Audienzz markets over 360 premium websites.
MGID’s Managing Director for Germany, Swen Büttner, stated that the company aims to establish enduring and fruitful collaborations with publishers. According to him, MGID wants to provide more options for expanding reach in addition to making money from premium native ads. Büttner highlighted the company’s excitement about collaborating with Netpoint Media, which gives MGID’s clients access to premium websites that are relevant to their target groups, diverse subject areas, and well-known brands.
According to Sven Heller, Managing Director of Netpoint Media GmbH, the company is able to provide its publishers with more options for the best possible page monetization and audience retention because of its partnership with MGID. Heller emphasized that the advertising platform’s high standards, AI-powered technology, and privacy-first strategy are all compelling elements that complement Netpoint Media’s portfolio and company philosophy.
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MGID was established in Ukraine and has 18 branch offices throughout the world in addition to its headquarters in Santa Monica, California. For the previous five years, the company has grown at double-digit annual rates thanks to investments in people, technology, and strategic alliances. With a focus on profitable, sustainable growth, MGID keeps growing throughout Europe, Asia, North and South America, and other continents.
The advertising platform reaches over one billion users each month by displaying relevant and high-quality ads on its partner sites using AI-based technologies and a privacy-first philosophy. MGID’s assortment of advertising formats, which includes display, video, and native ads, is designed to strike a balance between advertising performance and user experience.
With more than 20 years of experience in the digital space, Netpoint Media monetizes a wide range of publishers to support a varied media landscape. The business creates marketing strategies based on a high-performance technology ecosystem and customized to meet the needs of specific publishers. In addition to providing a range of advertising options to advertisers, Netpoint Media offers agencies and direct customers customized communication solutions through its subsidiary TripleDoubleU.
Since 2023, Netpoint Media has bundled journalistically oriented content offerings under the OMS NEO brand, reaching over 25 million people each month.
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