MGID Introduces New AI-Powered Dashboard for Campaign Setup
MGID, the global advertising platform, has introduced a new dashboard for MGID Ads, its self-service campaign planning and execution suite. The new platform doubles the speed of campaign setup by showcasing a plethora of AI-powered features through an intuitive interface that is more powerful than before.
Using AI to Revolutionize Advertising
With the help of informative tooltips, users will be guided through MGID Ads’ entire campaign creation process, from creative development to ad placement. The platform leverages extensive data analytics, a CPC calculation feature, a step-by-step tracking setup, and AI-generated creatives to maximize performance.
The new dashboard objectives
The goal of MGID’s new dashboard is to redefine the advertiser journey rather than just integrate AI. The update lets advertisers launch up to 100 creatives at once. It can increase the number of campaign metrics from 9 to 27. This increase in functionality is paired with an easy-to-use interface that provides tooltips and instant error alerts with resolution descriptions. It will help users navigate the campaign creation process. These features demonstrate MGID’s dedication to raising the standard of advertising while also making it easier for marketers to carry out their campaigns.
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The introduction of MGID’s new dashboard is a significant development for the advertising sector. MGID Ads is poised to transform marketing strategies through the integration of cutting-edge AI technologies. It will provide previously unheard-of levels of campaign optimization, content personalization, and customer engagement.
Here’s what they said
Matthew Villa, Head of Sales US at MGID said,
“Advertisers always have more to do than there are people to do it, so we’ve overhauled MGID Ads to make it as easy as possible to work efficiently with native ads. By weaving AI into the very fabric of our new dashboard, advertisers can leave the heavy lifting to technology while focusing on driving audience attention, maximizing performance, and delivering measurable results.”
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MGID deepens partnership with GeoEdge to Enhance Ad Security
MGID, a worldwide advertising platform, has deepened its cooperation with GeoEdge. The latter is the foremost source of ad security and superior solutions for the online and mobile advertising market. The relationship, which has been successful for years, allowed for the identification of numerous different types of cloaking techniques over tens of thousands of instances, which led to growth. The compliance team at MGID can be confident that campaigns launched through its platform are secured using cutting-edge advertising technology thanks to this confirmed, long-term partnership with GeoEdge.
MGID’s comprehensive security suite:
MGID’s security solutions provide:
- Latest threat recognition algorithm – GeoEdge regularly updates algorithms for monitoring current and potential threats, concentrating on verticals that the compliance team at MGID has designated as critical. This makes it possible to anticipate violations and respond to them right away.
- Grouping violations using artificial intelligence (AI) – AI models create violation scenarios to foresee banned actions at the content and ad creation campaign stage so that MGID’s AI-generated creatives are compliant by default.
- Amplifying manual verification resources – Specialized regional teams check the status of rotating advertising content 24/7, paying consideration to even the slightest details of violations, like stolen design elements and made-up remarks.
- No tolerance for malware and malevolent material – MGID always blocks or further examines any content that may include malware, malicious intent, or phishing techniques before it is allowed to enter the system.
- Strong authentication process – Before beginning any activity on the MGID platform, all clients must go through personal verification and provide the necessary paperwork. These procedures are known as KYC (Know Your Customer) and KYB (Know Your Business).
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Here’s what they said
Sergii Denysenko, CEO of MGID said,
Digital advertising is caught in an endless arms race between legitimate actors and fraudsters that siphon ad spend from the supply chain, impacting advertisers, publishers, and users. To protect our clients and the wider open web, we seek partnerships with leading innovators, such as GeoEdge, in the fight against deceptive and fraudulent ads. The results of our collaboration so far speak for themselves, and we look forward to our continued work together.
Amnon Siev, CEO of GeoEdge commented,
Escalating threats from malicious actors present persistent challenges across the entire digital advertising supply chain. As these cyber adversaries refine their tactics, MGID leverages GeoEdge’s insights into the threat environment, empowering MGID to combat malvertising and protect its partners from cybercriminal activities.
About MGID
Brands may reach distinctive local audiences at scale with the support of the TAG-certified global advertising platform MGID. It serves high-quality, pertinent advertisements in brand-safe, fraud-protected environments using AI-based technology that prioritizes privacy. To provide a good user experience, the organization offers a number of ad types, such as native, display, and video. As a result, publishers can keep their audiences and monetize them, while advertising may increase performance and exposure. Through collaborations with GeoEdge, Pixalate, and AdSecure, MGID uses a combination of AI and manual evaluation. Furthermore, it also monitors techniques to identify and eliminate advertising that is against company regulations, damaging to users, and generally detrimental to the ad ecosystem. With 25 thousand reputable publishers, MGID reaches 900 million unique readers each month and generates 200 billion ad impressions.
About GeoEdge
The goals of GeoEdge are to uphold customer satisfaction and the integrity of the digital advertising ecosystem. So that publishers can concentrate on their business success, GeoEdge’s cutting-edge security solutions guarantee high ad quality and confirm that websites deliver a clean, safe, and engaging user experience. GeoEdge is used by publishers all over the world to block harmful and subpar adverts from reaching their audience. By utilizing GeoEdge, publishers can boost customer loyalty, safeguard their brand’s reputation, and optimize ad revenue without worrying about quality. Without compromising revenue, GeoEdge protects digital businesses from intrusive, harmful, rude, and inappropriate adverts.
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