Menaka Menon takes charge as President & Managing Partner – Growth & Strategy of DDB Mudra South

India, 17 May 2024: DDB Mudra Group elevates Menaka Menon, current National Strategy Head, to take on the role of leading the south office. She will lead operations and strategic thinking for clients based out of the Bengaluru office. Ranji Cherian who successfully ran and scaled the south office for over 16 years will now lead Client Excellence at the group.

Rahul Mathew, Chief Creative Officer, DDB Mudra Group, said, “We believe that everything we do is built on strong strategic pillars; be it our work or how we do our work. In her new role, Menaka will use her strategic background to add more value to our client’s business, while building a strong culture of creativity in the office. Over the last few years, some of our best work has come from our South office and I’m really excited to work with Menaka to push us to newer heights.”

Commenting on her new role, Menaka Menon said, “I am super excited about this new role and look forward to further strengthening the South operation and building a strong, closely knit team, geared towards creating great work that has the power to move people.”

With over 23 years of experience in business and strategy, she has experience across advertising, broadcast media and strategic consulting. Menaka has spent over 15 years in advertising with stints at agencies such as FCB, VML, and Leo Burnett.

ABOUT DDB MUDRA GROUP

We believe that creativity is the most powerful force in business. Driven by the mantra of Power To Move, we unlock the power of human emotion to make people change how they behave, feel, and transact, with results that shift the bottom line and transform business performance for our clients. 

Our work across DDB Mudra, 22feet Tribal Worldwide, Mudramax, Track, and DDB For Good has built India’s most respected, profitable, and fastest-growing brands. It has also made our communities more inclusive and brought about positive change to society’s most pressing issues. 

Our commitment to diversity and equity is seen through award-winning, pioneering initiatives like the Phyllis India Project and OPEN Pride. We are also four-time gold winners of the Talent Development Program of the Year at the Campaign Agency of the Year Awards.  

Awarded as the Network of the Year at Cannes Lions 2023, we were also Asia’s #1 effective agency by WARC Rankings 2021. In 2022, we became the first Indian agency to be recognized as APAC Agency of the Year at Spikes Asia. We have also won India’s Agency of the Year at Campaign Brief ‘The Work’ in 2022 & 2021.