Mediaplus Middle East, a subsidiary of the Serviceplan Group Middle East, has announced the appointment of Mayur Salian as New Associate Digital Director at its Dubai office, marking a significant milestone in the Middle Eastern digital marketing landscape. This new role is a reflection of Mediaplus’s dedication to regional expansion. It aims to strengthen the agency’s digital capabilities in response to the growing demand for innovative marketing solutions across its diverse portfolios.
Salian has developed a remarkable career in digital media management over the last ten and a half years. He has established a reputation for carrying out creative marketing initiatives that not only raise brand awareness but also encourage deep consumer interaction. Mayur is a tremendous asset to Mediaplus as it sets out on a growth trajectory in the cutthroat Gulf Cooperation Council (GCC) market because of his expertise in a variety of digital strategy areas, such as social media marketing, content creation, and performance analysis.
Mayur’s new role will include overseeing the digital strategy for both national and international clients. He will closley work with recently promoted colleagues Rana Alkayyali and Pooja Suvarna to streamline processes and drive business growth. His strategic vision and ability to translate complex business challenges into actionable marketing strategies will help the agency and its clients collaborate more effectively.
The Middle East’s digital landscape is rapidly changing as a result of widespread technological adoption and an increasingly digitally savvy population. With over 10 million social media users in the UAE alone, brands are seeking more effective ways to connect with their audiences online. This presents both a challenge and an opportunity for agencies such as Mediaplus, which must remain adaptable in developing campaigns that resonate across multiple digital platforms.
Charbel Jreijri, general manager of Mediaplus Middle East stated,
“Mayur is a significant addition to our team. His comprehensive experience with renowned brands such as Dubai Duty Free, Reckitt and Spotify – spanning both large multinational corporations and smaller clients – uniquely positions him to bridge the gap between business objectives and marketing strategies. His arrival comes at a pivotal moment as we continue to expand our brand’s footprint across the region.”
Mayur Salian expressed,
“I am excited to join Mediaplus and contribute to its innovative vision. I look forward to working with this talented team and leveraging my expertise to enhance our clients’ marketing efforts while ensuring we remain aligned with their core business objectives.”
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