OOH company Media Mix Advertising and Starz Media join forces to launch OOH advertising across the UAE. Paul Abouchacra, who is in charge of Media Mix Advertising, is an experienced man in the UAE when it comes to out-of-home advertising.
Media Mix’s vision is to become one of the world’s leading outdoor media companies while steadily expanding its market presence. In Dubai, UAE, it seeks to offer brands professional, visible, and targeted exposure in the city’s landscape by strategically placing outdoor advertising mediums.
As a result of the strategic alliance between StarzMedia and Media Mix, both companies gained mutually beneficial results. StarzMedia, Danube’s sister company, provides 528 bus shelters and mupis for the entire city of Dubai.
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As a result of the acquisition, Media Mix and Starz Media now own 25 unipoles in Dubai. Four of them were acquired on 1st May. They can be found opposite Dubai Festival City, with two unipoles on Al Rebat Street and two on Nadd Al Hamar Street. A recent acquisition involved 21 unipoles installed along 30 kilometers of Sheikh Zayed Road between Jebel Ali and Dubai Parks. Moreover, a full takeover of Abu Dhabi theme parks was achieved through the booking of 21 unipoles along the total stretch of 60 kilometers on Sheikh Zayed Road.
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