Published on: October 19, 2026
Mumbai, 19th October 2026: Media Care Brand Solutions has secured the integrated marketing mandate for Velvetree, the haircare and beauty brand. The appointment will see the agency bring together brand strategy and digital marketing to strengthen Velvetree’s positioning and build a consistent presence across its professional and consumer audiences.
Under the mandate, Media Care will oversee integrated campaign planning, social media management, content and creative development, influencer collaborations and performance marketing. The agency’s approach will connect product education helping audiences discover Velvetree’s portfolio, understand its applications and make informed purchase decisions.
The partnership will focus on developing communication that speaks to the distinct needs of salon owners, hairstylists, beauty professionals and consumers. Campaigns will highlight product benefits and professional expertise while creating stronger connections between brand discovery, customer engagement and purchase.
Commenting on the appointment, Pardeep Aggarwal, Director, Velvetree, said, “Our ambition is to make Velvetree a preferred choice for beauty professionals and consumers seeking quality, value and a comprehensive product offering. As we build the next phase of our business, we want our communication to reflect both the breadth of our portfolio and the needs of the people who use it. With Media Care, we look forward to bringing that story to a wider audience and building stronger relationships with our customers and partners.”
Yasin Hamidani, Co-Founder and Director, Media Care Brand Solutions, said, “Velvetree presents an opportunity to build a brand that connects professional expertise with everyday beauty needs. Our focus will be on sharpening its positioning and giving each communication channel a clear role in building awareness, trust and preference. We look forward to helping the brand translate its product strengths into a compelling narrative that supports its business ambitions.”
Heemanshu Hemrajani, Co-Founder and CEO, Media Care Brand Solutions, added, “For a portfolio as varied as Velvetree’s, effective marketing starts with making the right products relevant to the right audiences. We will bring together educational content, creative storytelling, creator partnerships and performance insights to guide customers from discovery to consideration and purchase. The aim is to build a consistent brand experience, with campaigns that can be evaluated and refined against clear business objectives.”
Velvetree’s portfolio spans professional hair treatments, hair colour, haircare, skincare, body and foot care, alongside styling tools. With an emphasis on quality, affordability and customer satisfaction, Velvetree aims to deepen its relationships with salons and distribution partners, expand consumer awareness, strengthen online sales and encourage repeat purchases through product education and sustained customer engagement.
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