Mumbai, 07th July 2025: Madison Media Plus, a unit of Madison World, has recently won the media mandate for Strch, a home-grown Indian activewear brand. The account was won in a multi-agency pitch and the agency will be managing the entire media mandate for the brand.
Strch is built on the promise of comfort, performance and style as it caters to a new generation that values both function and fashion in active wear. Madison Media Plus has been entrusted with scaling Strch’s presence across India by driving awareness, building aspirations and positioning it as a go-to activewear brand.
Commenting on the win, Mimi Deb, COO, Madison Media Plus said, “We’re very excited to partner with Strch. Our focus will be on building a sharp and scalable media strategy that not only drives visibility but also cements Strch’s position as a front-runner in the activewear space.”
We’re excited to join hands with Madison Media Plus as we take STRCH to the next stage of growth. We look forward to this journey together as we make STRCH a go-to name in the Indian activewear space.” sid, Prithvi Bhagat, Founder, Strch
Madison Media, India’s largest homegrown communication agency, has been ranked the World’s 4th Largest Independent Media Agency by RECMA. At the recent e4m Prime Time Awards 2025, Madison Media was awarded ‘Media Agency of the Year’ for the 6th time. The agency was also honoured with the ‘Outdoor Media Agency of the Year’ title at the e4m NEON OOH Awards 2025 for the 3rd time. Additionally, Madison Media was awarded ‘Independent Agency of the Year 2024’ at the e4m Media Ace Awards. The agency has won over 300 awards in the past 2 years.
Madison Media handles media planning and buying for blue chip clients like Asian Paints, Titan, Marico, Pidilite, Jyothi Labs, TVS, Ceat, Blue Star, Cipla, Samsonite, Licious, Shaadi.com, Joy Cosmetics and several others. The Delhi team handles accounts of Axis Max Life Insurance, LT Foods – Dawaat Rice, BirlaNu, Modi Naturals, Honda Motors, Nat Habit, Somany Ceramics and many others.
Madison Media is part of Madison World, India’s largest homegrown communication agency established in 1988. Madison World through its 11 Units served last year, as many as 500 Advertisers.
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