Published on: April 16, 2026
London, 16 April 2026: Lumen Research, the global attention technology company, has partnered with Cint, the global technology company behind continuous research and measurement, to offer advertisers and agencies actionable insights into the impact of attention metrics on upper-funnel brand outcomes.
By using proprietary real-world eye-tracking data covering 50+ countries, actionable attention predictions and brand-specific models of attention, Lumen Research has spent the last 13 years helping data-driven advertisers reduce costs and increase the impact of advertising.
With the increasing focus on performance marketing in the media space, the partnership between Cint and Lumen Research enables advertisers and agencies to see exactly how attention influences marketing outcomes. By measuring attention and matching it with brand lift results, Lumen can quantify the value of every second audiences spend engaging with ads.
Read more: Lumen Launches New Attention Measurement Solution For Advertisers With Netflix
Mike Follett, CEO of Lumen Research, said:
“We’ve proven time and again that attention is one of the most reliable indicators for business success. This partnership with Cint allows us to take a step further and link attention time to brand lift scores to pinpoint the moments that matter most. This gives our clients actionable tools to see exactly how attention translates into brand recall and favourability.”
Kathryn Failon, VP, Measurement at Cint said,
“Advertisers are under more pressure than ever to prove how media investment drives business outcomes, especially in the upper funnel. Through our partnership with Lumen Research, we’re helping clients better understand the relationship between attention and brand advertising impact, so they can move beyond assumptions and make more informed decisions about what truly drives impact.”
Lumen Research and Cint have demonstrated that high-attention media for luxury brand campaigns on average achieved a 9-percentage-point increase in spontaneous brand awareness, an uplift of over 10 percentage points in prompted awareness and a substantial 22-percentage-point rise in brand favourability.
