L’Oreal Names McCann As DFSA

L’Oreal Thailand has officially appointed McCann Worldgroup Thailand as its digital full-service agency, with complete responsibility for the L’Oreal brand’s creative, integrated marketing services, and social media management in Thailand.

McCann Worldgroup Thailand appointed as digital-full service agency for L’Oreal Paris Thailand

In Thailand, L’Oreal Paris dominates the markets for skincare, haircare, and cosmetics and is the most popular beauty brand globally. L’Oreal Paris wants to lead the accessible luxury market in Thailand and live up to its brand purpose, “We’re worth it,” which is to empower women by advancing beauty products and services. L’Oreal Groupe and McCann Worldgroup have been partners in Thailand for 27 years. The L’Oreal Paris brand and the agency are extending their collaboration, which will strengthen their relationship and focus on developing digital, social media, and influencer capabilities.

L’Oreal Paris and McCann Worldgroup partners for 27 years in Thailand

The first marketing campaign of this new partnership is scheduled to launch following the L’Oreal Paris “Worth It” Bangkok event last week. It will consist of several digital and social-first advertising campaigns and content across multiple product launches and pushes, offering strong support for L’Oreal Paris’ transformation to promote the value of science, entertainment, and advocacy.

Here’s what they said

Sukanya Kiravittaya, brand general manager at L’Oreal Paris for Thailand said,

“We have been working with McCann Worldgroup as a business partner from the global level to the local level. With a high understanding of our brand’s image and core values, combined with the outstanding digital talent of McCann Worldgroup, we will make a good progress for the brand together.”

Sukit Kittinuntakul, general manager at McCann Worldgroup Thailand added,

“The extended collaborations will open opportunities in many ways. Not only to expand our contributions in digital, but also by strengthening our long-term partnership between our agency and L’Oreal Paris across services and a cast of talent who the client can trust to deliver the best quality of work.”

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Netra: Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.