Published on: August 4, 2026
Liqvd Asia has secured the social media and online reputation management (ORM) mandate for Narayana Health after emerging successful in a competitive multi-agency pitch.
The partnership highlights the growing role of digital platforms in influencing how people explore, evaluate and engage with healthcare providers before visiting a medical facility.
As part of the mandate, Liqvd Asia will oversee Narayana Health’s social media and online reputation strategy, focusing on building credible, relevant and engaging digital conversations. The collaboration combines Narayana Health’s healthcare expertise with Liqvd Asia’s strengths in digital storytelling, social media management and online reputation management.
Commenting on the partnership, Arnab Mitra, Founder and Managing Director, Liqvd Asia, said, “In healthcare, the most important digital conversation often happens before a person ever becomes a patient. It could be a search, a question, or simply an attempt to understand what comes next. The opportunity, therefore, is not to talk louder, but to be more useful and relevant in the moments that matter. Narayana Health brings immense scale and credibility to this space, and we look forward to bringing that purpose into the digital world in a way that feels authentic to today’s audiences.”
Abhishek Misra, Country Head – Brand & Marketing, Narayana Health, said, “When someone is looking for healthcare, they are often looking for more than just information. They are looking for clarity, confidence, and at times, reassurance. As digital experience becomes part of that relationship, it is important for us to communicate with the same sense of responsibility that we bring to the care we provide. Partnering with Liqvd Asia gives us the right expertise to build that presence with rigour and relevance.”
The partnership comes as healthcare providers increasingly expand their engagement with patients through digital channels. With more consumers relying on online platforms to access healthcare information and make informed decisions, the collaboration aims to strengthen Narayana Health’s digital presence and make it a more valuable resource throughout the patient journey.
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