Published on: October 27, 2026
The Advertising Agencies Association of India (AAAI) today announced the appointment of Mr. Kunal Lalani, Managing Director of The Crayons Network, as the Chairman of its newly formed North India Chapter. Mr. Santosh Kumar, COO of Innocean Worldwide Communications, has been named Co-Chair of the chapter.
Mr. Lalani brings extensive experience in marketing and advertising, with a demonstrated history of leadership in marketing management, advertising, marketing strategy, integrated marketing, and digital marketing. He is known for building high-performing teams and driving growth for clients across sectors.
Mr. Santosh Kumar is a seasoned, resourceful leader in innovative agency business and a digital transformation specialist. He has worked with over 100 top brands and is recognized for his expertise in scaling digital capabilities and integrated solutions.
“The launch of the North India Chapter reflects AAAI’s commitment to deepening regional engagement and strengthening local leadership,” said Dr. Sandeep Goyal, President, AAAI. “With Kunal’s strategic vision and Santosh’s digital transformation expertise, the chapter is well positioned to drive collaboration, innovation, and professional development across the region.”
“It is an honour to lead the North India Chapter,” said Mr. Kunal Lalani. “Our focus will be on creating opportunities for agencies to learn, collaborate, and innovate, while addressing the unique dynamics of the North market.”
“North India is a home to some of the most dynamic advertisers and advertising agencies. Through this chapter, we aim to to bring agency leaders together, nurture regional talent and ensure the region’s insights shape national industry standards”, added Kunal Lalani.
“I look forward to working with Kunal and the industry to build a vibrant ecosystem for agencies in the North,” said Mr. Santosh Kumar. “Together, we aim to deliver programs that strengthen talent, creativity, and business growth.
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