India, September 23, 2024: Boosting accessibility to the gaming industry across India, Battlegrounds Mobile India (BGMI), the popular mobile battle royale game announces the launch of a new campaign, “Anyone Se Everyone Tak”. The campaign conceptualised 22feet Tribal Worldwide  aims to create a more inclusive and welcoming environment for gamers across levels, highlighting that BGMI is not solely for highly skilled players – it’s inclusive, welcoming, and fun for everyone.

The film unfolds a series of relatable, everyday situations where people find themselves struggling or failing at a task. Each scene is paired with a humorous yet dead pan voice-over, highlighting the fact that real life often demands complex skills and expertise. However, the twisted end highlights that BGMI as a game can be enjoyed by anyone and everyone.

Srinjoy Das, Associate Director – Marketing, Krafton India said,

“BGMI has evolved into a massive platform of game modes with incredible variety so the barriers to entry for new players are super low. Irrespective of skill levels, anyone can drop in and have a great time. Literally anyone. And we are glad DDB took the word ‘literally’, literally and created a very comic manifestation that anyone and everyone can drop into the game for some fun. The result is amazing community love and great conversations from folks who watched the ad on all platforms” 

Vishnu Srivastav, Creative Head, 22feet Tribal Worldwide said, 

“BGMI is a game that is welcoming of anyone irrespective of their skill levels. And we needed to communicate that. But as we thought about it, we realized that life itself is not as forgiving. That was a fun place to start. We have seen many motivational campaigns, but it was fun to use twist on this cliche. And our super cool director duo brought our crazy notion to life.”  

Read more: 22feet Tribal Worldwide’s latest campaign for BGMI celebrates quick gameplay: Hai Thoda Time, Play Thoda BGMI

The film has been launched across social channels: 

Credits:

Creative: Rahul Mathew, Vishnu Srivatsav, Rahul Varghese, Gurpartap Brar, Abhishek Rasane, Sruthi Ramesh, Abhignaa Jagirdar, Ashwin Narayana, Sanskar Hassanandani 

Business: Vanaja Pillai, Shikha Davessar, Reet Wadhwani 

Production House – Bubblewrap Films  

Executive producer- Ketaki Guhagarkar Surve  

Director – Chalees Chor 

ABOUT DDB MUDRA GROUP

We believe that creativity is the most powerful force in business. Driven by the mantra of Power To Move, we unlock the power of human emotion to deliver the world’s best emotionally overcharged creativity that moves, people, brands, markets, and culture. Our work across DDB Mudra, 22feet Tribal Worldwide, Mudramax, Track, and DDB For Good has built India’s most respected, profitable, and fastest-growing brands. It has also made our communities more inclusive and brought in a positive change to society’s most pressing issues.

Our commitment to diversity and equity is seen through award-winning, pioneering initiatives like the Phyllis Project and OPEN Pride. We are also four-time gold winners of the Talent Development Program of the Year at the Campaign Agency of the Year Awards.

Awarded as the Network of the Year at Cannes Lions 2023, we also won India’s Agency of the Year at Campaign Brief ‘The Work’ in 2024, 2022 & 2021. Other notable recognitions include Asia’s #1 effective agency by WARC Rankings 2021 and in 2022, we became the first Indian agency to be recognized as APAC Agency of the Year at Spikes Asia.

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