Kevin Johnson, the CEO of GroupM Canada, has been named President of WPP in Canada, according to a statement released by WPP. He will remain in his role as CEO of GroupM Canada, which he has held since November 2021. Johnson, also the CEO of GroupM Canada, will continue with his current position while taking on his new duties at WPP, strengthening the company’s position as a market leader in Canada.
Kevin Johnson has worked in marketing and advertising for more than 20 years. In his previous role as CEO of MediaCom Canada, he significantly increased the agency’s commercial success and raised its profile in the public eye. Kevin is a seasoned leader in the WPP network with extensive knowledge of media investment, marketing strategy, and client management. In addition to taking on his new WPP duties, Kevin will remain GroupM Canada’s CEO.
He is the perfect leader to propel WPP’s ongoing success in Canada because of his in-depth knowledge of the country’s media landscape and dedication to creating a welcoming and cooperative workplace.
Kevin Johnson takes over for Arthur Fleischmann, who has overseen WPP in Canada since 2021. During his tenure, WPP has expanded and acquired many clients, solidifying its standing as one of the country’s top providers of marketing services. As previously announced this month, Arthur will also leave his position as Ogilvy Canada’s group CEO.
Kevin Johnson commented on his new appointment,
“It’s a privilege to step into this role and continue the momentum Arthur has built in establishing WPP as a creative leader here in the market. I look forward to working alongside our talented teams across Canada to deliver innovative solutions for our clients.”
Mark Read, CEO of WPP, expressed gratitude for Fleischmann’s leadership,
“I want to thank Arthur for his exceptional leadership and commitment to WPP over the last few years – we wish him the best. Canada is a very important market for WPP, and one of our top ten worldwide. Kevin’s appointment reflects our continued commitment to strong leadership and growth in this dynamic country.”
Arthur Fleischmann added,
“I am incredibly proud of what we have accomplished at WPP in Canada, and I am confident that Kevin is the right person to lead the team into the future. His strategic vision, industry expertise, and dedication to our clients make him an ideal successor. I wish him every success in this new role.”
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