Published on: May 19, 2026
Outdoor advertising has long struggled to measure its effectiveness. While digital advertising transformed marketing through audience targeting, automation, and real-time analytics, traditional outdoor ads have largely remained dependent on manual processes and estimated audience reach.
Kerala-based ad-tech startup PickAdSpace is now looking to address this gap through its Digital Out-of-Home (DOOH) advertising platform focused on measurable engagement, smart automation, and real-time campaign management.
Bringing data-driven tools to outdoor advertising
PickAdSpace was founded in 2025 by Sunil Kumar, who previously worked at Intel and has over 15 years of technology experience. He started the company with the aim of bringing
technology-led solutions into outdoor advertising after noticing the growing gap between online and offline advertising ecosystems.
While digital advertising became increasingly performance-driven, outdoor advertising continued to operate with limited campaign visibility and optimization tools. PickAdSpace, part of Capsdata Technologies Pvt. Ltd., is working to convert conventional advertising screens into connected digital media assets managed through a centralized platform.
Read more: From Billboards to Intelligence: The DOOH Shift That Will Define 2026
The company’s self-service platform allows businesses to launch, manage, and optimize outdoor ad campaigns in real time. Through a single dashboard, advertisers can upload creatives, select locations, schedule campaigns, manage budgets, track performance, and access campaign reports and analytics.
The platform also offers dynamic pricing, live campaign management, and location-based targeting, allowing businesses to adjust campaigns while they are running. According to the company, the platform is designed to make DOOH advertising more flexible and accessible for brands, agencies, startups, and local businesses.
PickAdSpace has also introduced a pay-per-second pricing model for DOOH campaigns. Under this model, advertisers pay only for ads displayed on active screens, helping reduce spending during downtime while allowing more flexibility in ad timing and campaign duration.
According to the company, the platform uses Edge AI technology to analyze footfall patterns and screen activity at individual locations. These insights are shared through the dashboard to help advertisers make more informed decisions around campaign placements and audience engagement.
In addition to campaign management, PickAdSpace has integrated lead-generation features into its system through WhatsApp-enabled QR codes displayed on advertising screens. Users can scan these QR codes to directly connect with businesses, enabling brands to generate more trackable customer interactions from outdoor campaigns.
Apart from advertisers, PickAdSpace has also developed an “Ad Host” partner model for businesses interested in hosting digital screens at their locations. These businesses can monetize their display spaces while contributing to the company’s growing DOOH network.
The company currently operates over 200 advertising screens across Kerala and plans to expand its network further over the coming months as it scales its presence across the state.
As advertising increasingly moves toward measurable and data-driven solutions, startups like PickAdSpace are exploring ways to combine the reach of outdoor media with the flexibility and analytics associated with digital advertising platforms.
Disclaimer: This article is based on information provided by the company.
