KC Global Media Asia has announced the appointment of Lee-Asha Dukhie as its new Director and Head of Digital Marketing. In this key leadership role, Dukhie will spearhead all digital marketing initiatives for the company, collaborating closely with its marketing agency, Serious Media, to refine and enhance its digital strategy across social media platforms and digital properties.
With extensive experience in advertising sales and marketing across both digital and print media, Dukhie brings a strong track record of driving innovative digital campaigns. Her expertise will be crucial in expanding KC Global Media’s digital presence and deepening audience engagement across multiple digital and social platforms. Additionally, her academic background in psychology will enable her to analyze audience behavior, anticipate market trends, and develop strategies that create meaningful connections with viewers.
“We’re excited to welcome Lee-Asha to the team,” said George Chien, Co-founder, President, and CEO of KC Global Media. “We spent the past couple of years stabilizing our linear business, and now is the right time to have dedicated resources focusing on our digital and social platforms. Lee-Asha brings a wealth of expertise in digital growth, content strategy, and audience engagement, which will be instrumental in advancing our digital marketing efforts and ensuring our content resonates with the audience in the region. Bottom line, she will ensure we are relevant.”
In addition to this strategic appointment, KC Global Media is pleased to announce the extension of its successful marketing partnership with Serious Media. This continued collaboration will play a pivotal role in scaling the company’s marketing efforts as it strengthens its global presence and cements its position as a leader in the entertainment industry.
“We are also thrilled to extend our successful partnership with Serious Media as we look to expand our marketing efforts,” Chien added. “The addition of a new Director and Head of Digital Marketing, coupled with the strengthened partnership with Serious Media, marks important milestones for KC Global Media as the company continues to enhance its global presence and lead in the entertainment industry.”
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