Published on: August 3, 2026
Snap Inc. has appointed Julia Wyatt as its new Head of Marketing, Australia and New Zealand (ANZ), bringing on board a marketing leader with experience across TikTok and Splend.
Wyatt joins Snap after a brief tenure as Events and Partnerships Lead at Splend. Prior to that, she spent nearly three years at TikTok, where she most recently served as Head of Marketing Communications for TikTok for Business across Australia and New Zealand from March to December 2025. In that position, she led the platform’s marketing communications, brand positioning, regional presence and strategic partnerships.
Wyatt’s appointment comes after the departure of Richard Flanagan, Snap’s former APAC marketing lead, who exited the company at the end of last year to join software company Workday.
The move also follows leadership changes at TikTok, where Anthony Dever, who headed the platform’s in-house creative team in Australia and New Zealand, recently announced his departure after four years with the company.
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