Instagram’s Reels, Tik-Tok’s Clone, Is Now For 60 seconds Long
Instagram Reels doubled the previous time- limit of 30 seconds and added functionality for a caption sticker.
Now, you can record Reels up to one minute long. Instagram announced that the Reels time limit is doubled to 60 seconds for all users.
Reels. up to 60 secs. starting today. pic.twitter.com/pKWIqtoXU2
— Instagram (@instagram) July 27, 2021
Within a month of its launch, Instagram extended Reels from 15 to 30 seconds. Recently, Tik Tok expanded its time limit to 3-minute, and YouTube Shorts also has a 60 second time limit, so it was unsurprising for Instagram to follow the trend. However, it is wise for Instagram to expand Reels to 60-second as it gives creators more capacity to work with.
It is mainly useful for creators who repurpose the same posts that they are uploading on TikTok or other competitor’s apps to grow their following across multiple platforms. Cross-posting is beneficial to the creators but also to Instagram, as it gives more content for Reels.
ProTip: Instagram’s algorithm doesn’t promote cross-posting content with a TikTok watermark, as it will affect your reach.
Instagram also added functionality for a caption sticker on Reels. It converts audio to text making for people who want to enjoy the Reels without sound. However, this is available only in a handful of English-speaking countries but Instagram plans to expand to other countries and languages soon.
Author Profile
![Neha Mehta](https://adtechtoday.com/wp-content/uploads/2023/10/Neha-1-1-150x150.jpg)
- Neha Mehta
- Neha started her journey as a financial professional but soon realized her passion for writing and is now living her dreams as a content writer. Her goal is to enlighten the audience on various topics through her writing and in-depth research. She is geeky and friendly. When not busy writing, she is spending time with her little one or travelling.
Latest Posts
Interview and Guest PostJuly 19, 2024Navigating Ad Tech: Equativ’s Jacqueline Chua’s Strategic Insights
Interview and Guest PostJune 21, 2024CTV Exploration: Chandrahas Shetty, Demand Facilitation Lead, India, On Growth And Privacy
Interview and Guest PostJune 14, 2024Advertising Evolution: Rasha El-Ghoussaini on Snap Inc.
Interview and Guest PostJune 5, 2024Navigating Digital Waves: Shrenik Gandhi’s Journey with WRM