INDmoney ropes in Ashish Arya as Vice President – Marketing

Ashish Arya has joined INDmoney as Vice President of Marketing. Arya announced the news on LinkedIn. Ashish Arya was Head of Digital Marketing at Disney+ Hotstar before this.

INDmoney appoints Ashish Arya as Vice President – Marketing

With 14 years of experience working with large-scale corporations and early- and mid-stage startups, Arya is a seasoned marketing specialist who has grown businesses for D2C and consumer tech brands in the OTT, consumer services, and e-commerce verticals. Through the app, Arya and its founder Ashish Kashyap will work together to democratize and improve customers’ financial futures. Previously, Arya led the digital branding, performance, and growth marketing initiatives for sports (marquees, bilateral), the south (multiplexes, originals), and content range categories at Disney+ Hostar as head of digital marketing.

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Arya specializes in converting marketing results into business KPIs via integrated consumer funnel interventions enabled by data technology and in driving business OKRs through ROI-led digital funnel interventions that are customer-focused, data-driven, and long-lasting. Ashish Arya has previously worked for eClerx, Pepperfry, Future Group India, Naukri.com, and others.

Here’s what they said

Announcing his appointment on LinkedIn, Ashish shared,

“Charting new journey, super excited to partner with Ashish Kashyap and INDmoney team on the core mission to democratize and improve the financial future of our customers with a one-stop #SuperMoneyApp.”

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