Singapore – Integral Ad Science, a global media measurement and optimisation platform, has unveiled a first-to-market advertising solution with Meta. The solution is set to be released by early 2025 for all advertisers.
The third-party Content Block List solution ensures better advertisement placement for advertisers on Facebook and Instagram feeds and reels. Through the tool, advertisers can automatically avoid placing their ads next to content unsuitable for the brand.
The Content Block List allows social optimisation, customisation, seamless activation, and accurate classification through artificial intelligence. Additionally, IAS provides end-to-end campaign support for advertisers.
IAS has completed its testing for Content Level Block Lists, ensuring performance improvements and brand suitability.
Lisa Utzschneider, chief executive officer of IAS, said.
“As the first provider to test this solution with Meta, we are delighted to enable advertisers to drive engagement and reach users in brand suitable, contextually relevant environments across Meta’s platform. Our Content Block Lists improve media quality while reducing brand risk for advertisers by providing industry-aligned tools that enable them to avoid content they deem unsuitable and safely scale their campaigns,”
Samantha Stetson, vice president, of client council and industry trades at Meta, said.
“This solution demonstrates our continued commitment to provide global advertisers more tools to support their brand suitability goals. Alongside Meta’s inventory filter for Feed and Reels, we’re excited to give advertisers even more control over where their content appears on our platform,”
