Hypermedia plans to introduce data measurement tools

Data is a goldmine in 2022. W group, a pioneer in the data measurement domain with its subsidiaries- Hypermedia and DigitAll leading at the forefront. The W Group will launch its data intelligence service in the UAE within the next year, offering a fully customized DOOH media experience to its 800 strategic partners and clients.

For the future of effective OOH business planning, access to trustworthy data measuring tools is critical. These solutions not only provide a guaranteed return on investment (ROI) by revealing sales insights, but they also open up a vast and varied possibility for smart experience customization.

Data is the key to providing prospective clients with unrivaled access to consumer insights, as well as ‘campaign performance reports’ that ensure a successful ad campaign. That is why Hypermedia has made significant investments in digitizing all main media assets across all of its initiatives in Dubai Metro, Malls, Outdoor, and in-store. 

Philip Matta, W Group’s Chief Operating Officer expressed the excitement to be able to share the unique data measurement tools in the near future.

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