The world’s top independent programmatic digital out-of-home (DOOH) ad tech business, Hivestack, has increased its market share in Thailand. In order to achieve this, Up Media, a renowned media owner who specializes in elevator screens, recently developed a DOOH relationship with the company. As a result of this partnership, 2,000 Up Media DOOH screens on elevators will connect to Hivestack’s Supply Side Platform (SSP). These displays can be found in upscale shopping centers, business buildings, hotels, and dwellings. Furthermore, buyers in Southeast Asia will have access to it immediately. Additionally, the Private Marketplace (PMP) and Open Exchange agreements will make it accessible to everyone worldwide.
The anticipated DOOH ad spend in Thailand alone is expected to reach USD 213.20M in 2023 with a 6.01% annual CAGR. Furthermore, the projected market is also expected to reach USD 269.30M by 2027.
The Hivestack platform had produced 14.4B monthly impressions over an amazing network of DOOH inventory in Thailand before the arrival of Up Media. They included billboards, metro systems, commercial centers, and train stations found in Phuket, Bangkok, Chiang Rai, and Chiang Mai. With the addition of Up Media’s most recent elevator screens, Hivestack is now able to offer DOOH purchasers in Thailand a degree of audience interaction that is unheard of. Additionally, it opens up a new source of income for Up Media from global outside-in purchases.
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In March 2022, Hivestack began operations in Thailand. Since then, it has significantly expanded its market share by working with the main media owners in the nation. It has also worked to promote several brands through interesting programmatic DOOH campaigns. The top food and beverage company in the nation, Bar.B.Q. Plaza, turned to Hivestack in September 2022 to promote brand awareness, produce creative campaigns, and boost foot traffic to its outlets. The end product was a fascinating, interactive programmatic DOOH activity that reached over 4 million people at 16 BTS key train station sites.
Joey Zhou, Founder & CEO, of Up Media said,
We are excited to collaborate with Hivestack and we are going to scale up our inventory – aiming to triple it in the next 12 months. Exciting times ahead as we are offering advertisers impactful media for high end audiences in the best locations across Thailand.
Jan Harling, CEO, of Virtus Asia Consulting (local consultancy for Up Media) added,
I am confident that many marketers with a focus on premium audiences will view the availability of this inventory, now accessible programmatically, as a game-changer in Thailand. This opportunity aligns perfectly with Thailand’s recovery, marked by bustling shopping malls and offices returning to their full-capacity state. It promises a significant shift in the landscape of impactful media opportunities.
Matt Bushby, Managing Director ANZSEA, Hivestack commented,
It’s been an incredible journey for us in Thailand with the amount of growth we’ve achieved with our partners. We’re so proud to be building the largest DOOH inventory network and are proud of the large number of successful brand campaigns we have under our belt already in the region. Our partnership with Up Media comes at an exciting time for our business as we onboard more screens in different formats across Thailand, located in Bangkok, Chiang Mai, Chiang Rai, and Phuket.
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