New Delhi, October 8, 2024 – KlugKlug, the leading influencer marketing SaaS platform, announces its latest partnership with Healthkart (Bright Lifecare), a prominent player in the health and wellness industry, for its influencer marketing outreach. This collaboration is will optimize Bright Lifecare’s influencer marketing strategies, helping the brand connect with relevant and authentic influencers to expand its reach and brand visibility. KlugKlug’s platform solves the challenge of finding influencers with relevant audiences, enabling the brand to make informed decisions and achieve between 60-80% efficiency in their influencer marketing campaigns.
Bright Lifecare, known for its products under popular brands like HealthKart and MuscleBlaze, is in a category, Health and Wellness, that leverages Influencers. KlugKlug will bring significant improvement in terms of cost and efficiency through Optimization, Transparency and Compliance through Audience analysis, and real-time performance tracking.
Kaustuv Paliwal, Senior Vice President of Brands at Bright Lifecare says,
“Over the past few months, KlugKlug has been a great addition to our marketing tools being used in Bright Lifecare for brands such as MuscleBlaze, Gritzo, and HK Vitals”,
Kaustuv added,
“Features such as “Audience Credibility”, “Audience Overlap”, “Geography”, and “Influencer Insight” in Klug are helpful for us to refine our Influencer outreach”,
Vaibhav Gupta, Co-Founder and CPO of KlugKlug said,
“For a house of brands like HealthKart, which is rooted in promoting health and wellness, finding influencers who live by these values is essential. An analysis of the category has already yielded some surprises endemic to the industry. They can now, not only skip past the usual trappings of subjective advice from agencies, but also keep an eye on any of their competitors in great detail. ”
Kalyan Kumar, CEO, and Co-Founder of KlugKlug said,
“Its always a booster to the KlugKlug philosophy, to have a new client onboard and with HealthKart its a bigger win especially because of their discerning approach and the amount of feedback and collaboration that they have been kind to bestow upon us. While, HealthKart has already increased the efficiency of their influencer campaigns by upwards of 40%, its their exuberance and natural leaning towards data that has us blown away.”
This partnership aligns with KlugKlug’s ongoing mission to provide brands with unmatched insights and tools to revolutionize influencer marketing. KlugKlug has rapidly become the go-to platform for brands seeking to enhance the efficiency of their influencer strategies, providing solutions that minimize audience overlap and maximize engagement with the right audience at the right time.
Read more: Havas Media Network India Forms a Strategic Partnership with Influencer Tech Platform, KlugKlug
