Published on: August 19, 2026
Policybazaar has reportedly moved its media account to Havas Media Network India, marking a shift from incumbent WPP Media.
Havas Media Network India has reportedly secured the media mandate for Policybazaar, according to industry sources cited in a media report. The account is estimated to be worth around Rs 250-300 crore, making it one of the notable media account movements in India.
The mandate marks a change from WPP Media, which previously managed Policybazaar’s media operations. Under the new arrangement, Havas Media Network India will handle media planning and deployment across key channels for the insurance marketplace.
The sizeable account is expected to strengthen Havas Media Network India’s footprint in the BFSI and digital-first sectors, while adding further scale to its client portfolio.
Policybazaar has historically maintained significant advertising investments across television, digital and other mass-reach platforms. Media continues to play an important role in building brand awareness, reaching consumers and supporting customer acquisition.
The account movement comes as Policybazaar continues to expand its marketing initiatives across its product portfolio. With consumers increasingly engaging through fragmented digital channels, the company’s media strategy is expected to place greater emphasis on audience targeting, data-led planning and performance measurement.
For Havas Media Network India, the mandate adds a major insurance and financial services account to its growing business. The agency will be responsible for aligning Policybazaar’s media investments with its broader brand-building and customer acquisition objectives across platforms.
Neither Policybazaar nor Havas Media Network India had immediately confirmed the development or provided additional details at the time of reporting.
The account movement also highlights the ongoing competitive nature of India’s media agency landscape, where major advertisers continue to reassess partnerships in search of stronger capabilities across media, technology, audience intelligence and measurable business outcomes.
Read more: Havas Named Global Creative Agency for Peroni Nastro Azzurro
