Havas Media Network has renewed its role as the global media agency of record for Wolverine Worldwide, home to leading lifestyle and performance brands like Merrell, Saucony, Sweaty Betty, and Wolverine.
The continued collaboration underscores a mutual commitment to strategic growth, meaningful brand storytelling, and audience-first experiences across markets. Havas Media will remain responsible for media planning and execution across North America and key international regions, bringing an emphasis on community-based engagement, hyper-local strategies, and performance optimization.
“We’re honored to provide media experiences for Wolverine Worldwide that create new business opportunities and drive impact with every buyer through our performance-based partnership model,” said Greg James, North America CEO, Havas Media Network.
“Our brands are gaining momentum globally, and we’re proud of the disciplined execution and innovation that’s fueling this growth,” shared Brett Parent, Chief Strategy Officer at Wolverine Worldwide. “Havas Media has been a valuable partner in helping us amplify our brand storytelling and connect with consumers in meaningful ways.”
Since the beginning of their association, Havas Media has delivered tangible improvements in cross-channel performance and consumer engagement, helping boost brand equity across Wolverine’s diverse portfolio. Noteworthy campaigns include Saucony’s “Run as One”, Merrell’s “Urban Hike Guide”, and Wolverine’s creative collaboration with country artist Jordan Davis.
Looking ahead, the renewed partnership will power key upcoming initiatives such as Saucony’s flagship store launches in Tokyo and London, and Merrell’s growing footprint in the trail and lifestyle segments.
“Building the future of consumer engagement requires partnerships based on trust,” added David Fasola, Managing Partner of Client Experience, Havas Media Network. “With trust as our foundation, we’re creating collaborative structures through open communication and genuine business understanding.”
With a performance-driven approach and a deep understanding of Wolverine’s brand DNA, Havas Media is poised to continue delivering integrated media solutions that not only connect with consumers—but also drive real, measurable business impact.
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