Google announced new changes to its online ads with a focus on transparency. The new advertising page will offer an overview of what an advertiser has run on Google’s platform in the past 30 days. It will disclose more information that allows web searchers to know more about the advertisers, why the ad is served, and other ads the advertiser has run on Google platforms like YouTube.
The ad catalog will give a comprehensive insight to consumers and advertisers at the ad creative for large to small local brands. The ad catalog also called ‘advertiser pages’ will be accessible through the ‘about this ad’ tab on YouTube and Search. For example, imagine you’re seeing an ad for a coat you’re interested in, but you don’t recognize the brand. With advertiser pages, you can learn more about that advertiser before visiting their site or making a purchase.
In addition to this, the search giant presents it as a useful tool from a consumer perspective to report any ad that violates the policies. On the blog, the Product Manager for Ads Privacy and Safety, Mojdeh Tomsich explains that the Advertiser Pages are based on a verification program. The program requires Google advertisers to verify information about their businesses, where they operate from, and what they’re selling or promoting. So far, Google has verified advertisers in over 90 countries to identify them as credible sources.
Interesting Read: Google Plans To Turn YouTube Into A E-commerce Giant
The changes are a part of the search giant’s broader revamp in the face of increased regulatory scrutiny. Google’s approach to online advertising has been shifting and is focusing on transparency and consumer privacy. Google shared that over 30 million users interact with ad transparency and control menus every day.
Users engage with our ads transparency and control tools on YouTube more than any other Google product. To help our users make informed decisions online — no matter where they engage — we will roll out the “About this ad” feature to YouTube and Search in the coming months.
The feature will initially be rolled out in the USA in the coming months and then in other countries in 2022.
Today, we’re introducing advertiser pages as part of our ongoing efforts to give users more information about the ads they see. From “About this ad,” users will be able to see the ads that verified advertisers have run over the past 30 days and more. https://t.co/lunm0YUnu5 1/2
— AdsLiaison (@adsliaison) September 22, 2021
In recent years, internet ad companies have been disclosing more information about how their ad targeting works, the data used for targeting, and the creativity behind the ads. The walled garden ‘Google and Facebook’ share in-depth information on political and issue-based ads. Facebook ads library is a searchable archive that provides all current campaigns including non-political ads. It provides a glimpse into the kind of marketing done across their apps.
Google’s advertising page is not a searchable archive and will appear only when a user is served an ad from any brand. If a user sees any particular brand ad then it will have access to that brand’s 30-day advertising history. These types of tools help in promoting more transparency. It aids consumers to procure more information about the entities in the case of any fraudulent too.
Also Read: Here, There, Everywhere, It Is Cross-Screen Advertising!
