The social commerce platform Shopsy from Flipkart has welcomed Prathyusha Agarwal as Vice President. Prathyusha is an experienced executive with a wealth of experience in large corporations. She was in charge of the Early Learn segment’s portfolio strategy and revenue growth for India during her most recent employment at BYJU’s. She is a member of Zydus Group’s Venture Board DHSPL Advisory Board. Shopsy, a hyper-value e-commerce platform, competes directly with Meesho and Amazon Bazaar.
Former senior executive at Byju’s and Unilever, Agarwal brings a wide range of experience to her new position at Shopsy. She was one of three senior executives who left Byju’s in August of last year as the edtech company struggled to overcome major obstacles like problems with due diligence, legal disputes with lenders, difficulties obtaining new funding, and a reduction in investor valuation. Agarwal was the Chief Business Officer at Byju’s.
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Agarwal has also held the position of Head of Marketing at TataUniStore Ltd., Tata’s e-commerce company that introduced TataCLiQ with success. She led Star India’s network brand strategy and served as vice president of marketing and analytics at HDFC Life. Agarwal worked for a number of companies before joining Tata CLiQ, including HDFC Life, allOK Tech Support, Disney Star, MarketGate Consulting, and Unilever. She started working for Unilever in 2001 as an area sales manager.
She has also held various sales and marketing positions at Hindustan Unilever Limited (HUL) and worked with Market Gate Consulting. Agarwal’s appointment occurs as Flipkart continues to add to its executive team in the wake of significant departures. Senior Vice President of Marketing, Advertising, and Customer Growth and Retention at Flipkart, Prabh Simran Singh, has resigned and will be departing in the upcoming weeks. Furthermore, Vice President of Monetization Sankalp Mehrotra is finishing up his notice period and will soon leave the company. The strategic appointments and leadership transitions that Flipkart has made are indicative of its continuous attempts to adjust and fortify its position in the cutthroat e-commerce industry.
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