Emirates General Petroleum Corporation – Emarat, a well-known supplier of premium fuel and services to numerous customers in Dubai and the Northern Emirates, has announced a ground-breaking collaboration with PYXIS EVENTS LLC. It is a dynamic 360-degree event and brand management firm with headquarters in Abu Dhabi and a division of Palms Sports PJSC. This strategic alliance marks a key turning point in the industry leveraging DOOH advertising opportunities at Emarat stations.
This collaboration with PYXIS EVENTS LLC represents a significant turning point for the industry. PYXIS will now be in charge of media planning and management for a vast network of digital signage located at Emarat stations and throughout the network of service stations. The partnership intends to take advantage of the changing advertising landscape by utilizing digital signage to its fullest potential and providing businesses with tailored advertising solutions.
This groundbreaking alliance promises to reinvent advertising in the United Arab Emirates. Furthermore, it establishes new benchmarks for the sector in light of the rapid development of digital technology. It also creates the necessity for companies to connect with their target consumers in creative ways. Both Emarat and PYXIS EVENTS LLC bring their knowledge and dedication to providing excellence. As such, the future of DOOH advertising at Emarat service stations looks promising with limitless opportunities for brands and advertisers. This groundbreaking cooperation promises to reinvent advertising and completely transform how companies interact with their target markets.
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Ali Bin Zayed Al Falasi, Senior Manager of Corporate Loyalty at Emarat said,
We are excited to welcome PYXIS as our media partner for our ambitious digital signage project. In today’s digital age, businesses are embracing technological solutions to enhance their operations and services, driving efficiency and productivity. We look forward to collaborating closely with PYXIS to unlock the full potential of Emarat’s service station reach, generating new revenue streams for all stakeholders.
Mukhles Odeh, General Manager of PYXIS states,
This strategic partnership with Emarat will not only expand PYXIS’ product portfolio but also empower us to offer comprehensive solutions to our clients. This encompasses resilient and effective digital solutions that invigorate their brands and amplify their strengths.
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