Dheeraj Kummar has joined Disney Star as the Director of Brand Ideation and Delivery, having previously served as National Creative Director at Motivator, a division of GroupM. He will oversee brand executions and solutions for the entertainment channels owned by Disney Star.
He will be in charge of brand solutions, branded content, and integrations for Disney Star’s linear TV channels as well as their online presence. Prior to this, Kummar spent almost seven years as Motivator’s National Creative Director at GroupM. He collaborated with Motivator ExCo to establish effective client-agency relationships in this capacity, took part in AOP communication planning sessions, gave shrewd creative direction for projects involving content and creativity, and carried out a number of other duties.
He was formerly employed by Fipple Flute Kommunication LLP from September 2016 until September 2017. In this capacity, he offered a variety of clients content solutions for traditional and digital platforms on a retainer basis. Additionally, he worked as a consultant for The Viral Fever (TVF), an online digital entertainment channel, offering brand solutions. He was employed at Reliance Broadcast Network before that. He started with Big FM as the Network Creative Head and left as an SVP of Creative Solutions and Services. Kummar has also held positions at Amar Ujala Publications, United Advertising & Marketing Services, Big River Radio, Sopan Productions, Surge Entertainment, and Subhash Studios in the past.
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