Disney Star has appointed Dev Shenoy as Head of Entertainment, Ad Sales, and Strategy, effective July 4, 2024. Amrutha Nair handled this position before she departed for a sabbatical of one year. Shenoy assumes the duties of Ad Sales for the Entertainment business with this calculated move.
With two decades of experience at Disney Star, Shenoy has headed the network’s ad sales for its kids, regional, and infotainment channels in the past. Given his breadth of experience within the organization and his profound comprehension of the advertising industry, he is an ideal candidate for this high-level position.
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The timing of this appointment is significant because Star Gold and Star Utsav Movies, two of Disney Star’s Hindi movie channels, recently debuted cutting-edge contextual advertising solutions. With the help of this creative strategy, viewers can see more engaging and highly targeted ads, which also gives advertisers insightful data about their performance.
Disney Star has announced a number of other leadership changes within its ad sales division in addition to Shenoy’s appointment, demonstrating the company’s dedication to keeping a strong and dynamic leadership team as it develops and broadens its product offerings. Using the power of television, Shenoy has been assisting brands and businesses in scaling up for more than 30 years. His areas of expertise include analytics, communication, advertising, and marketing. After Nair was promoted to head of entertainment, ad sales, and strategy in October 2022, he was given the title of head of sales for the entertainment division.
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