Dish TV is pioneering a “creator’s economy”—a dynamic ecosystem designed to empower both content creators and viewers. This vision took shape with the CONTENT INDIA 2025 SUMMIT held in April 2025, marking a crucial first step. Building on that momentum, Dish TV has now unveiled FLIQS, a dedicated content section within its WATCHO app, officially launched at WAVES 2025.
Watcho FLIQS represents Dish TV’s strategic expansion into the OTT space, aiming to simplify content distribution and offer robust monetisation opportunities for creators—both in India and worldwide. The platform allows creators to showcase their work to a broad audience while retaining full ownership and control.
FLIQS hosts a diverse array of digital content—ranging from films and web series to short-form videos—in both regional and international languages. With prices starting as low as ₹9 per title and a curated selection of free content, FLIQS offers an accessible and affordable viewing experience for all.
This launch marks a major milestone for DishTV Watcho, positioning it as a true digital entertainment destination. Moving beyond simple aggregation, the platform is now focused on curating a rich, engaging, and user-driven content experience. Plans are already underway to expand the content library with international, regional, dubbed, and classic titles currently unavailable on other platforms.
What sets FLIQS apart is its commitment to a personalised user experience—featuring an intuitive interface, AI-powered recommendations, and multi-screen viewing capabilities.
Manoj Dobhal, CEO and Executive Director of Dish TV India Ltd., shared:
“With FLIQS, we are taking a big and bold leap towards redefining what an OTT service can be. This isn’t just another content launch- it’s a statement of intent. FLIQS represents a new generation of curated, exclusive digital storytelling that aligns with the evolving consumer demand for distinct, high-value content. While the industry has seen a proliferation of platforms, very few offer something truly differentiated. FLIQS fills that gap by bringing untold stories, original productions, and exclusive titles into a highly personalized, affordable ecosystem.”
He further added:
“FLIQS supports India’s growing community of independent storytellers by providing a premium platform to showcase their work, reach wider audiences, and unlock monetization opportunities- strengthening Dish TV’s commitment to digital-first creative entrepreneurship. This marks a significant step forward, not just for Dish TV, but for the Indian OTT landscape as a whole.”
V.K. Gupta, CTO and Business Head of Watcho, commented:
“FLIQS is our solution to evolving consumer demands for uniqueness, exclusivity, and control over their entertainment. It’s not just an add-on, but a transformational layer within Watcho, offering a smarter, more relevant experience. With FLIQS, Watcho strengthens its position in the OTT market, marking the start of a larger content evolution.”
Read more: GMM Pfaudler Appoints Mr. Gregory Gelhaus as Chief Transformation Officer of the GMM Pfaudler Group
