Digitas & MoEngage announce partnership

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Digitas India, a division of Publicis Groupe India, has announced a strategic partnership with MoEngage, an insights-driven customer engagement platform. Through this partnership, brands will be better equipped to maximize the return on investment (ROI) of their customer engagement campaigns. With the MoEngage Catalyst Partner program, Digitas India will now assist brands in growing quickly.

The collaboration offers a complete solution to spur company growth by fusing Digitas’s Martech know-how with MoEngage’s AI-powered customer engagement capabilities.

Here’s what they said

Sonia Khurana, COO, Digitas India, said,

“While brands and marketers continue investing in enhancing customer engagement, we recognise that, very often, these large investments are difficult to justify. We believe that the best ROI is possible with the right platform technology and the right depth of expertise. With MoEngage’s robust platform and our extensive martech experience, we are confident of unlocking higher customer value and driving greater return on clients’ investments.”

Sanjay Kupae, Head Alliances and Partnerships, MoEngage, said,

“MoEngage is thrilled to collaborate with Digitas India to empower brands with AI-driven customer engagement insights and solutions. Together, we’re committed to helping brands unlock the full potential of their engagement efforts, driving growth, and fostering long-lasting relationships.”

Author Profile

Netra: Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.