Published on: August 20, 2026
Chief Media, an independent performance media and data science agency, has acquired AMZ Advisers, an ecommerce and digital marketing consultancy, along with AMZ Advisers’ stake in Reach Social, a creator-focused social commerce agency.
The acquisitions broaden Chief Media’s capabilities across Amazon, TikTok Shop and other emerging marketplaces, enabling the agency to connect paid media, ecommerce strategy and social commerce within a more integrated performance framework.
The expanded offering is aimed at helping brands navigate a purchasing journey that increasingly spans multiple platforms. Through the acquisitions, Chief Media will gain additional technology, expertise and resources to support clients across marketplace operations, paid media, creator commerce and performance optimisation.
“It’s important to have a brand presence on new media channels, but it’s even more important to connect that presence with our performance across all other channels,” said Jerome FitzGibbons, Co-Founder, Bingi. “In making these acquisitions, Chief Media is building out valuable cross-platform capabilities that will enhance reporting, analysis and the ability to optimize our performance. We’re excited to work with them to see all of these capabilities in action.”
Chief Media will retain the existing AMZ Advisers and Reach Social brands, while their respective employees will join the agency.
“Being on Amazon or TikTok Shop is no longer the strategy. It’s the starting point,” said Scott Paternoster, CEO of Chief Media. “The harder part is making those channels perform, using paid media to connect product discovery to actual sales and knowing where to invest next. AMZ Advisers and Reach Social bring deep expertise in two of the places where those decisions are increasingly happening. Bringing those capabilities into Chief Media gives our clients a stronger way to turn marketplace presence into measurable growth.”
AMZ Advisers, an Amazon Ads Advanced Partner, has worked with more than 500 clients and helped generate over $1 billion in Amazon revenue. Its services span Amazon marketplace strategy, advertising, storefront development, inventory logistics and international expansion.
“Over the past several years, Amazon has become a competitive retail environment with its own set of rules,” said Mike Begg, Co-Founder and CEO of AMZ Advisers. “At the same time, the rapid growth of the Amazon DSP means that brands need technology designed specifically for this environment. We’re excited to be part of Chief Media and help clients truly maximize their performance across all of the most important channels.”
AMZ Advisers also supports brands looking to establish and scale international Amazon storefronts, including fulfilment, shipping and other operational requirements.
“Setting up an international ecommerce presence can be challenging, because every country has its own unique rules and regulations,” said Nick Signoriello, Partner & Director of Expansion at AMZ Global Advisers. “AMZ Advisers has built solutions that help brands navigate these nuances and set up their global presence quickly. We’re excited to join Chief Media to bring these services to their existing clients, while also continuing to expand the global footprint and enter new and emerging markets.”
Through Reach Social, Chief Media is also adding capabilities in creator-led commerce, particularly across platforms such as TikTok Shop. The agency connects brands with creators while managing elements of the social commerce funnel, including affiliate partnerships, short-form content and livestream commerce.
“Conversions happen when brands sell where customers are already scrolling, and TikTok Shop’s rapid growth is proof,” said Jackie He, Co-Founder, Reach Social. “Chief Media has a legacy of helping clients grow through a data-driven performance marketing approach. We’re excited to join the team and help brands of all sizes embrace the future of ecommerce.”
Reach Social’s creator-generated content can also be incorporated into wider performance marketing programmes across social platforms and connected TV, extending its value beyond individual commerce channels.
Chief Media specialises in cross-channel media planning, buying and attribution, using data and identity solutions to connect advertising exposure with consumer behaviour and real-world purchases.
Its Continuum platform brings together data, media planning, campaign execution and optimisation to provide a unified view of campaign performance.
With AMZ Advisers and Reach Social joining its portfolio, Chief Media is extending this integrated model into marketplace and social commerce. The agency will now be positioned to connect media exposure, product discovery, marketplace activity and purchase outcomes across an increasingly fragmented commerce ecosystem.
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