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TikTok, social media, long form content, short form content, content creation,

Tiktok Diversifies Content with Text Posts, Sparks Rivalry with X

Netra Media 25-07-23

netflix, paid ads, paid sharing, password sharing, paid subscription, streaming platform, streaming, ad supported

Netflix Removes Password Sharing, What’s It Say For Subscribers?

Netra Media 20-07-23

bloomberg, programmatic ads, ad platform, third party ad platform, first party ads platform

Bloomberg CPMs Soar 20% With Transition To First-Party Platform

Netra Media 20-07-23

Twitter, Elon Musk, technology, social media, threads, revenue

Twitter Ad Revenues Plummet 59%, Record Negative Cash Flows

Netra Media 18-07-23

Brid.TV, TargetVideo, techbology, video publishing, content monetization, video platform, video content, merger, acquisition

Brid.TV and TargetVideo Unite Forces to Enhance Video Publishing

Netra Media 18-07-23

agencies, acquisition, havas media, digital, creative, advertising, uncommon creative studio

Havas Invests in Uncommon Studios in A Bold Pledge to Creativity

Netra Media 18-07-23

connected TV, roku, shopify, advertising, cross device targeting, digital advertising, commerce integration, retail, CTV

Roku-Shopify Revolutionize TV Ads By Enabling On-Screen Purchases

Netra Media 13-07-23

gaming, online gaming, indian gaming, gaming industry, GST, internet adverising, in gaming advertising,

Is 28% GST on Online Gaming A Setback For Gaming Industry?

admin Media 12-07-23

The trade desk, mediamath, adtech, programmatic, DSP, demand side platform, advertising,

MediaMath Shutdown: Ad Industry in Turmoil, Seeking Alternatives

Neha M Parikh Media 01-07-23

addressable TV, grotargeting, local targeting,marketing,groupM,Nexus, geo granularity, advertisers,Finecast

GroupM Launches Geo Granularity For TV Advertisers

Neha M Parikh Media 16-06-23

microsoft ads, microsoft, AI, artificial intelligence, google ads, microsoft audience network, azure ads, advertising, marketing, bing search, bing, search ads

Microsoft Store Ads Expand to Bing Search Results, Empowering Global Advertisers

Neha M Parikh Media 14-06-23

microsoft, activision blizzard, xbox, callofduty, microsoft games, acquisition, warfare, china, cloud gaming,

Microsoft’s Activision Blizzard Acquisition Approved by China

Neha M Parikh Gaming & Esports 24-05-23

first -party data, tracking cookies, advertising, Google, third-party cookies, Chrome, privacy-conscious advertising, digital advertising, privacy sandbox, targeting, measurement, advertising strategies, challenges, opportunities, , cookieless advertising.

Google’s Phasing Out of Third-Party Cookies: A Paradigm Shift in Digital Advertising

Neha M Parikh Media 22-05-23

CTV,connected TV, online videos, DSP, SSP, programmatic buying, programmatic advertising, video placements, pubmatic, GroupM, LG, Mars, digital advertising

PubMatic Takes On DSPs in Video & CTV Deals, Aims for Direct Access

Neha M Parikh Media 10-05-23

Petal Ads Announces Partnership With MMP WorldWide

adscholars Media 29-03-23

Silverpush and PubMatic join hands for better digital advertising in APAC

adscholars Media 28-03-23

PubMatic Partners with Comscore’s Proximic for ID-Less Targeting

adscholars Media 28-03-23

OMD India serves up media mandate win for McDonald’s North & East

Neha M Parikh Media 10-03-23

Criteo boosts retail media with Brandcrush buy

Neha M Parikh Media 10-03-23

Baidu unveils ERNIE, the AI-powered chatbot to ChatGPT

Neha M Parikh Media 27-02-23

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