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lemon8, bytedance, tiktok, infuencer bias, inorganic content, well-curated, social media, china, us, us market, chinese-owned apps, technology

Lemon8, TikTok’s sister app struggles in the US, users cite inorganic feel and influencer bias

Netra Media 02-08-23

targeted ads, targeted advertising, European union, EU, regulations, Meta, privacy policy, consent, user data collection, Irish Data Protection Commission, IDPC, Facebook ads, Facebook, Instagram

Meta Adopts Consent Policy for Targeted Ads Data in Europe

Netra Media 02-08-23

artificial intelligence, ai, technology, digital advertising, advertising, doubleverify, scibids, acquisition, campaign optimization, ad campaign

DoubleVerify Acquires Scibids, Reinforces AI Powered Solutions

Netra Media 01-08-23

Microsoft, dentsu, ai, ai technology, ai collaboration, advertising, clients, ai tools, generative ai, azure

Dentsu-Microsoft Forge AI Powered Alliance for Agency Brands

Netra Media 28-07-23

AI, artificial intelligence, technology, Meta, India ai, collaboration, emerging technology, ai collaboration,

Meta India partners with IndiaAI to propel AI and Emerging Technology innovations

Netra Media 27-07-23

TikTok, social media, long form content, short form content, content creation,

Tiktok Diversifies Content with Text Posts, Sparks Rivalry with X

Netra Media 25-07-23

netflix, paid ads, paid sharing, password sharing, paid subscription, streaming platform, streaming, ad supported

Netflix Removes Password Sharing, What’s It Say For Subscribers?

Netra Media 20-07-23

bloomberg, programmatic ads, ad platform, third party ad platform, first party ads platform

Bloomberg CPMs Soar 20% With Transition To First-Party Platform

Netra Media 20-07-23

Twitter, Elon Musk, technology, social media, threads, revenue

Twitter Ad Revenues Plummet 59%, Record Negative Cash Flows

Netra Media 18-07-23

Brid.TV, TargetVideo, techbology, video publishing, content monetization, video platform, video content, merger, acquisition

Brid.TV and TargetVideo Unite Forces to Enhance Video Publishing

Netra Media 18-07-23

agencies, acquisition, havas media, digital, creative, advertising, uncommon creative studio

Havas Invests in Uncommon Studios in A Bold Pledge to Creativity

Netra Media 18-07-23

connected TV, roku, shopify, advertising, cross device targeting, digital advertising, commerce integration, retail, CTV

Roku-Shopify Revolutionize TV Ads By Enabling On-Screen Purchases

Netra Media 13-07-23

gaming, online gaming, indian gaming, gaming industry, GST, internet adverising, in gaming advertising,

Is 28% GST on Online Gaming A Setback For Gaming Industry?

admin Media 12-07-23

The trade desk, mediamath, adtech, programmatic, DSP, demand side platform, advertising,

MediaMath Shutdown: Ad Industry in Turmoil, Seeking Alternatives

Neha Mehta Media 01-07-23

addressable TV, grotargeting, local targeting,marketing,groupM,Nexus, geo granularity, advertisers,Finecast

GroupM Launches Geo Granularity For TV Advertisers

Neha Mehta Media 16-06-23

microsoft ads, microsoft, AI, artificial intelligence, google ads, microsoft audience network, azure ads, advertising, marketing, bing search, bing, search ads

Microsoft Store Ads Expand to Bing Search Results, Empowering Global Advertisers

Neha Mehta Media 14-06-23

microsoft, activision blizzard, xbox, callofduty, microsoft games, acquisition, warfare, china, cloud gaming,

Microsoft’s Activision Blizzard Acquisition Approved by China

Neha Mehta Gaming & Esports 24-05-23

first -party data, tracking cookies, advertising, Google, third-party cookies, Chrome, privacy-conscious advertising, digital advertising, privacy sandbox, targeting, measurement, advertising strategies, challenges, opportunities, , cookieless advertising.

Google’s Phasing Out of Third-Party Cookies: A Paradigm Shift in Digital Advertising

Neha Mehta Media 22-05-23

CTV,connected TV, online videos, DSP, SSP, programmatic buying, programmatic advertising, video placements, pubmatic, GroupM, LG, Mars, digital advertising

PubMatic Takes On DSPs in Video & CTV Deals, Aims for Direct Access

Neha Mehta Media 10-05-23

Petal Ads Announces Partnership With MMP WorldWide

adscholars Media 29-03-23

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