Mcn Names Lara Arbid As Ceo Of Magna Global Menat Initiative Menat

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The Middle East Communication Network, or MCN, has named Lara Arbid the CEO of Magna Global MENAT and Initiative MENAT. The announcement follows Bassem Massoud’s departure from the network after 15 valuable years of service.

Lara Arbid appointed as CEO of Magna Global and Initiative MENAT

Arbid became the first female general manager of a Saudi Arabian media agency when she joined MCN Riyadh in 2014. She oversaw Magna KSA for several years before relocating to Dubai and taking on the role of regional managing director at Initiative & Magna.

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With Lara’s appointment as CEO, Santadip Roy will take on the role of Regional Managing Director at Magna Global. Having joined MCN in 2018, Roy is a seasoned professional who gained recognition for his contributions to the company in the role of Regional Head for Digital, Data, and Technology and Business Solutions.

Here’s what they said

Ghassan Harfouche, Group CEO of MCN, said

Given her solid background, passion, drive and deep expertise, I’m confident that Lara will thrive in her new role.

Lara Arbid on her appointment as CEO of Initiative and Magna Global MENAT added,

I am passionate about our people, product and partners, and I really look forward to delivering success in 2024 and beyond.

Author Profile

Netra: Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.