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AlgoriX and LiveRamp Turbocharge Cookie-less Digital Advertising

Netra Media 25-10-23

Marketing, Microsoft, social media, ad supported tier, Netflix ads, Netflix marketing strategy, password, upfront, subscriber gains, ad-supported, marketing plan, Netflix basic, Netflix, streaming platform, ad based streaming plan, ad free streaming plan, retail, subscriptions, streaming, advertising reach, customer focused, competitor streaming, price increase, advertisement friendly, repetition, intrusiveness, ad-free tier, programmatic advertising, ad tech, ad inventory, targeting capabilities, binge format, binge ads,

Netflix Striving to Expand Ad-Supported Format Reach and Appeal

Netra Media 23-10-23

Omnicom, NBCUniversal Pioneer Program-Level At-Scale Reporting

Netra Media 20-10-23

Instacart and The Trade Desk Partner To Boost CPG Advertising

Netra Media 20-10-23

Ad tech, contextual, contextual targeting, curation, targeting, equativ, ninadata, buying intent, Equativ buyer connect, EBC, digital ad curation, first-party data, cookies, third party, media buyers, at scale, predictive buying, generative AI, audience segments, programmatic, advertisers, LLM, large language model, ChatGPT, media planning, addressability, privacy focused, AI, contextual ads, Finland, advertising, analytics, media content,

Equativ Incorporates NinaData for Enhanced Contextual Targeting

Netra Media 19-10-23

LiveRamp Partners with Co-Op to Enhance Retail Media

Netra Media 19-10-23

GroupM and Amazon Ads Partner for Creator-Led Shoppable Format

Netra Media 18-10-23

Yahoo, liveramp, ConnectID, yahoo ConnectID, ad reach, ad ecosystem, collaboration platform, RampID, traffic solution, Authenticated traffic solution, ATS, advertising, DSP, DMP, demand side platform, data management platform, data onboarding, addressable inventory, addressable demand, yahoo dsp, yahoo owned and operated, person based approach, CTV, mobile devices, browsers, publishers, authenticated inventory, third party, first party solution, cookie-free, cookie-less solution,

Yahoo and LiveRamp Expand Partnership, Scaling Addressability

Netra Media 17-10-23

Marketing, advertising, groupm clients, omnichannel commerce, ias, criteo, groupm, WPP, apac, commerce media, commerce media innovation, media innovation, partnership, groupM APAC, media investment, commerce media company, alliance, privacy-safe commerce, proximity-based insights, integration, in-store, retail media, omnichannel monetization, optimization, relevance, criteo insights technology, media planning, media asset activation, predictive decision making, inbox sampling, email, social,

GroupM and Criteo Pilot Omnichannel Commerce Boost in APAC

Netra Media 17-10-23

Programmatic guaranteed deals, google ad manager, basis technologies, ott, linear, content object, signals, programmatic deals, ott advertising, pubmatic com, pubmatic, freewheel, ctv advertising, programmatic advertising, video 360, supply chain advertising, digital advertising, integration, pubmatic SSP, direct buying, publisher connected TV, CTV, CTV ad inventory, premium CTV, ad buyers, Pubmatic’s activate, publishers, marketing, marketing budget, ctv investment, end to end supply, advertiser, ad ecosystem, supply chain

PubMatic Integrates with FreeWheel, Expands CTV Ad Inventory

Netra Media 17-10-23

Yahoo, yahoo advertising, twilio, customer data platform, CDP, ConnectID, Next-gen solutions, VIOOH, DOOH, digital out of home, prDOOH, programmatic digital out of home, premium digital, addressable inventory, non-addressable inventory, marketing, multichannel campaigns, multichannel marketing, yahoo ConnectID, first party data, third party cookies, ad reach, ad relevance, advertising, cookie-less, multichannel media, return on investment, ROI, footfall, foot traffic, ad sales, media plan, priming effect, re-engagement, Danone Aptamil, UK, Singapore, Tasmania, visitation, mobile retargeting, click through rates, CTR, cookie-free ID, Yahoo ID Graph, hashed data, cookie-less data, real time customer profiles, next-gen solutions, APAC, targeted advertising, personalized experience,

Yahoo Partners with VIOOH for prDOOH and Twilio for First-Party Ad Reach

Netra Media 16-10-23

Billups, OOH Labs, OOH, out of home, ooh advertising, ooh budget, digital, Billups worldwide, billboard, outdoor advertising, ooh agency, ooh today, ooh specialist, media, marketing, acquisition, managed services, data-backed, merger, geographic presence, North America, EMEA, proprietary, measurement tools, attribution tools, programmatic, client-focused, industry innovation, global expansion, Canada, niche market, regional out of home, ad expenditure, OOH expenditure, measurable results, growth opportunities, start-up companies, ai-powered, AI,

Billups Expands OOH Dominance with OOH Labs Acquisition

Netra Media 16-10-23

Dentsu Pioneers Audience Acquisition with VideoAmp Partnership

Netra Media 13-10-23

AdInMo, ZBD, fintech, developers, gamers, in-game ads, InGamePlay, mobile game, partnership, revenue, immersive, in-game, ad formats, ad tech, innovative, in-game videos, immersive display, advertisements, display ads, non-interruptive, ad money, user retention, AdInMo SDK, Bitcoin, Square Enix, Ludo Zenith, Fumb Games’, bitcoin miner, collaboration, player attention, retention, monetization,

AdInMo and Fintech ZBD Partner to Bring Bitcoin Rewards to Gamers

Netra Media 11-10-23

ThinkAnalytics, ThinkAdvertising, AWS, AWS Clean Rooms, Amazon Web Services, contextual advertising, targeted contextual, targeted advertising, AI, AI-based content, content discovery, video service providers, first party data, targeting accuracy, advertisers, advertising, cross channel audience, programmatic advertising, programmatic, behavioral audience, OTT, convergent TV, TV marketplace, datasets, data privacy, real-time,

ThinkAnalytics’ Contextual Advertising Solution Joins AWS Clean Rooms

Netra Media 11-10-23

CTV, tv commercials, tv spot, iSpot, Nielsen, Paramount, iSpot.TV, paramount global, CTV verification, currency metrics, currency measurements, ads, currency integration, advertising, cross platform, paramount advertising, comScore, videoamp, amazon prime, football, Thursday night football, alternative currencies, audience measurement, adtech, advanced TV, data driven marketing, digital marketing, media, measurement, retail and e-commerce, sports marketing, streaming video/TV, TV, JIC, Joint Industry Committee, cross-platform, TV measurement, TV ads, ad campaigns, streaming platforms, attribution models, attention metrics, cross-screen, iSpot Unified Measurement, ad frequency, linear TV, streaming overlap, ad catalog,

Paramount to Utilize iSpot As Currency Measurements for TV Ads

Netra Media 11-10-23

Emarat Partners with PYXIS EVENTS for Digital Signage Advertising

Netra Media 10-10-23

Verified, subscription plan, meta, facebook, Instagram, india, eu, European union, paid subscription, verification, meta floats, meta platforms, mark Zuckerberg, mobile, desktop, mobile phone, app, social media, mobile app, fee, monthly fee, charge, data protection act, digital personal data privacy act, DPDP, online ads, whatsapp, consumer internet, subscription, advertising, targeted advertising, targeted ads, internet advertising india, digital, digital ad, digital campaign, ad campaign, campaign, digital advertising, digital ad campaign, digital india, digital media, ad-free, data protection, ad-free membership, tailored ads, privacy laws,

Meta Contemplates Ad-Free Subscriptions, Targeting Indian Market

Netra Media 09-10-23

Hivestack partners with Up Media to Expand Thai DOOH Market Share

Netra Media 09-10-23

CTV, czech republic, media club, programmatic, video ads, adform, direct sales, connected TV, internet connected TV, ad buying, video ad buying, programmatic advertising, prima+, smart TV, HbbTV, Samsung, LG, Android TV, IPTV, video ad purchase, video inventory, ad inventory, advertisers, advertising, media, unskippable ads, in-stream video ads, OTT, ott ctv, ott advertising, linear tv, addressable TV, television

Czech Republic’s Media Club Launches Programmatic Video Ad Buying

Netra Media 07-10-23

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