New To Brand Activation, Here’s What You Need To Know
When I first heard about the term brand activation, I thought it was just another marketing jargon that I have to write about.
But as I researched about it, I realized activation is one of the stages of brand campaigns, and what piqued my interest further, is how this simple...
Top 10 Emerging Indian Ad Tech Startups You Should Know About
The market for advertising technology is expected to record exponential growth between now and 2023.
-CMO Adobe
Just as advertising is the business of making advertisements, ad tech is the business of using technology to make advertisements faster, quicker, and efficient. The...
The Impact of M&A deals in AdTech Amidst COVID-19 Pandemic
The year 2020 is facing global problems like pandemic, race riots, or recession. In the early days, many advertisers have pulled back in many areas because of the fear and uncertainty but surprisingly the projected slowdown on the ad spend is minimal, pointing towards a...
Innovation In Google During The Tough Times Of COVID
While most of the brands are struggling to survive during the tough times of pandemic, Google has set its goals right for the whole year. It is innovating itself without any trouble. Every month Google targets to enhance itself, according to the growing demand of the society....
Your Ultimate Guide to Understanding the Customer Data Platform
There is a lot of buzz about CDP- Customer Data Platform. It is a type of database software that streamlines customer data across martech stack and create a unified, persistent record of customers accessible from other systems. As per the Research and Markets report, the...
Your Ultimate Guide to Understanding Gaming Advertising
Of the wide economic disruption caused by the pandemic, the global gaming industry is thriving. With people sheltering at home, gaming is surging. Nielsen survey reveals that 82% of global consumers played video games and watched video game content.
The global video game...
How Email Marketing Will Help Your Business Grow in 2020
Does Email marketing still exist in times of social media, artificial intelligence, chatbots, videos? A thought to ponder.
If you feel email marketing has lost its charm, then you are far away from the truth.
The truth is, email marketing is growing and email campaigns are...
How Can We Maximize Ad Revenue Per Session For Publishers?
Marketing has seen a high rise in trends over the years and evolution has led to new ways of getting your product out in the market. Of all these, the internet has played a major role in bringing about these changes. The digital transition of marketing gave birth to...
Guide On EVERY Type Of Digital Ad Out There. Case Studies Included.
What is Digital Advertising?
Digital advertising, paid advertising, or paid marketing is an online advertising model for advertisers to target potential buyers based on their interests or intent. This Digital Advertising took birth on October 27, 1994, when the online...
Let’s Understand The Vendor Landscape Of Identity Resolution Platforms.
What is the Identity Resolution Platform?
Present-day, marketers are facing immense challenges to keep a record of their customers. Due to the increase in the number of smart devices per user, it’s getting hard to track users activity. These days each user or consumer...