Published on: October 29, 2026
British Airways has appointed Shivani Arora as Head of Marketing Communications, adding to the airline’s marketing communications leadership. Arora brings more than 13 years of experience in brand building and delivering measurable business growth.
Arora has been with British Airways since 2012, taking on several roles within the organisation. Before her latest appointment, she served as Interim Head of Global Campaigns.
Announcing her new role on LinkedIn, Arora said:
“I’m really excited to share that I’ve stepped into a new role as Head of Marketing Communications at British Airways.
It feels like the start of a really exciting new era, and I’m so proud to be stepping into this role alongside such a brilliant team.
There’s so much to look forward to, and I can’t wait for us to shape the next chapter together.
Here’s to big ambitions, brilliant marketing and putting our customers and our people at the heart of it all ✈️
In her new position, Arora will lead the airline’s marketing communications efforts, drawing on her experience in campaigns, brand development and marketing to support British Airways’ communications priorities.
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