NODWIN Gaming has announced Atin Suri’s appointment as Global Head of Experiential Marketing. Suri contributes expertise to support the company’s goal of enthralling and thrilling audiences of all ages around the globe. Atin’s new position will involve managing white-label events and activations and spearheading the company’s global expansion efforts in experiential marketing and growth.
Atin brings a strong background in experiential marketing, having worked on several disruptive brand events and activations. Suri’s experience complements NODWIN’s objective to engage audiences of all ages globally, with a special emphasis on youth-centric experiences. His aptitude for developing marketing plans and persuasive messaging for a worldwide audience fits in perfectly with NODWIN Gaming’s mission as the business grows its market share and audience engagement.
The company’s primary focus is on providing holistic entertainment to global youth through its portfolio of properties, which includes esports, gaming, pop culture, music, and comedy. Suri’s extensive experience in creating immersive on-ground experiences will be critical to improving consumer experience and brand recall.
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Atin started The Experiential Hub, a disruptive agency renowned for creating creative brand activations and events, before joining NODWIN. His experience as a pioneer in experiential marketing includes leading several historic campaigns.
On his appointment, Atin said,
“For me, experience is everything, and I’ve always wanted to push the envelope when it comes to the intersection of technology and immersive experiences. At NODWIN Gaming, I see endless opportunities when it comes to experiential marketing especially when the company is expanding further towards youth-focused experiences across the world.”
Akshat Rathee, co-founder and managing director of NODWIN Gaming commented,
“We are thrilled to welcome Atin to NODWIN Gaming. Having worked with Atin on previous projects, we have always admired his ability to bring fresh and bold ideas to the table. His passion for tech-driven, experiential events makes him the perfect fit for our vision of creating unforgettable gaming experiences globally.”
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