Asmita Dubey, L’Oréal’s Indian-origin Chief Digital and Marketing Officer (CDMO) has been named the World Federation of Advertisers’ 2023 Global Marketer of the Year. She was the most popular choice among the combined public and expert jury and one of the five shortlisted candidates.
Before assuming the same position for all of APAC in 2016, Dubey joined the company in 2013 as the CMO for L’Oréal China. In 2017, she went back to the company’s Paris headquarters, where she was appointed CDMO in April. Dubey has launched new augmented reality beauty services, virtual hair and makeup try-ons, and AI skin diagnostics. The latter has drawn over 100 million users in the previous year. She follows Lubomira Rochet, a L’Oréal CMO, as the second winner of the title in 2019.
Asmita Dubey, Chief Digital and Marketing Officer, L’Oréal Groupe said,
“To stand alongside the tremendous group of talented marketers from around the world is deeply meaningful to me. It brings me great pride and joy to be selected as the 2023 WFA Global Marketer of the Year. The future of beauty is physical, digital, and virtual. At L’Oréal, we are continuously reinventing beauty experiences to Create the Beauty that Moves the World.”
Raja Rajamannar, WFA President, Chief Marketing & Communications Officer and President, Healthcare Business at Mastercard, and Chair of the Global Marketer of the Year judges commented,
“Congratulations to Asmita, who is a worthy winner of this year’s title. L’Oréal is a digital powerhouse and its brands are well ahead of the market when it comes to managing an effective and efficient digital transformation. With a predominantly young target market, L’Oréal is not only aware of the rapid changes in behaviour that can occur in this demographic, but also responds to their needs in a culturally appropriate way.”
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