Animmoov And Pubmatic Form Strategic APAC Partnership

Published on: April 29, 2026

[29th April 2026] – Animmoov, a full-stack creative and media technology platform, today announced a strategic partnership with PubMatic (Nasdaq: PUBM), the leading AI-powered ad tech company delivering digital advertising performance.

The partnership combines Animmoov’s creative innovation and media technology with PubMatic’s premium, transparent supply across connected TV (CTV/OTT), mobile, and desktop. Together, the companies will give advertisers and agencies across Asia-Pacific new ways to create, deliver, and optimize high-impact digital campaigns that drive stronger results for brands and higher value for publishers.

Nikhilesh Raghu, Chief Business Officer, Animmoov, said:

“Asia-Pacific is at an inflection point in digital advertising — brands demand performance, and publishers need formats that unlock real inventory value. By combining Animmoov’s AI-driven creative technology with PubMatic’s premium inventory at scale, we are enabling a new era of immersive, performance-led advertising across the region — delivering measurable outcomes for advertisers while giving publishers access to next-generation formats that command premium value.” 

Read more: Animmoov Welcomes Kushal Sanghvi As Advisor & Director

ENABLING MORE EFFECTIVE, CREATIVE ADVERTISING

Brands in APAC are increasingly seeking differentiated ad experiences that perform across channels. This collaboration makes it easier for marketers to execute creative-led, data-informed campaigns across PubMatic’s supply and Animmoov’s creative technology stack, unlocking a new level of efficiency and engagement.

ANIMMOOV CAPABILITIES NOW AVAILABLE TO PUBMATIC BUYERS

Through the partnership, buyers accessing media via PubMatic can leverage Animmoov’s creative solutions and tools to build more engaging advertising experiences. Key offerings include:

  • Interactive Rich Media and CTV/OTT formats that deliver immersive, shoppable, and interactive ad experiences
  • AI-powered creative production that allows brands to quickly adapt and optimize video and display assets across screens
  • Dynamic Creative Optimization (DCO) for real-time personalization across CTV, mobile, and desktop
  • Brand Lift and measurement tools that provide actionable campaign performance insights
  • Mixed Reality and other next-generation formats that drive deeper audience engagement
  • Seamless access to premium, transparent supply through PubMatic’s global publisher network, ensuring high viewability and brand-safe environments

By integrating innovative ad formats with high-quality supply, Animmoov and PubMatic deliver an end-to-end solution designed to improve campaign performance, efficiency, and scale for brands across APAC.

Peter Barry, Vice President, Addressability & Commerce, APAC, PubMatic said,

“This partnership combines PubMatic’s AI-powered platform and premium supply with Animmoov’s creative technology to help advertisers deliver more effective campaigns while enabling publishers to maximize the value of their inventory. As CTV and digital video continue to grow across the region, PubMatic’s focus remains on applying data and intelligent automation to create real performance gains for both sides of the ecosystem.”

ABOUT ANIMMOOV

Animmoov is a next-generation AI-powered adtech company transforming how digital advertising is created, optimized, and delivered. Through its intelligent, unified AD SUITE, Animmoov seamlessly connects brands, agencies, publishers, and data ecosystems — enabling high-impact creatives, smarter targeting, and real-time campaign optimization across CTV, mobile, Rich Media, DCO, and programmatic channels.

Animmoov consistently delivers industry-leading results — including up to 94–98% video completion rates, high viewability, and 4–10X higher engagement compared to standard formats — helping brands extract maximum value from every marketing investment. With a focus on real-time intelligence, automation, and measurable outcomes, Animmoov is redefining creative-led performance marketing for brands globally.

Visit us: www.animmoov.com, https://showcase.animmoov.com/showcase/

Author Profile

About News Bureau

View all posts by News Bureau