AdLift, a global digital marketing agency and now part of the Liqvd Asia network, has been appointed to lead the SEO and content marketing strategy for Apna.co, India’s leading jobs and professional networking platform.
As part of this strategic collaboration, AdLift will take the reins on boosting Apna.co’s digital presence—driving greater visibility, user engagement, and high-intent lead generation through a combination of SEO expertise and powerful content marketing initiatives. A key focus area will be using data-backed insights and continual performance optimization to meet growth and acquisition goals.
Speaking about the partnership, Prashant Puri, Co-Founder & CEO of AdLift, said, “We are excited to collaborate with Apna.co to amplify their digital presence and help them engage with millions of job seekers and employers across India. Our team is committed to delivering results-driven strategies that align with Apna.co’s growth ambitions.”
Prakash Acharya, Growth Marketing Lead at Apna.co, added, “We’re delighted to partner with AdLift to strengthen Apna’s digital outreach and user engagement in India’s competitive job market. AdLift’s strategic expertise in SEO and data-driven digital marketing strongly complements our technology-driven approach, including leveraging AI, to deliver career opportunities at scale.”
“Through this collaboration, we aim to significantly enhance our online presence, drive meaningful user acquisition, and support sustained growth. Together, we look forward to further empowering job seekers, businesses, and enterprises by making career advancement seamless and accessible.”
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