Published on: May 7, 2026
Alexandria, VA, May 2026 – AdImpact, a leading advertising intelligence company, today announced the appointment of Rachel Blank as Head of Partnerships, a new role focused on expanding the company’s strategic partner ecosystem and driving revenue growth.
Blank brings 15 years of experience in advertising technology, media measurement and media sales, with a track record of building and scaling partnerships. Most recently, she served as Senior Account Manager of Digital Platforms at VideoAmp, where she led the operationalization of privacy-first measurement and activation partnerships for the world’s largest social media platforms.
Prior to that, Blank was foundational to LoopMe’s North American GTM strategy, scaling SaaS adoption for global brand measurement solutions. Earlier in her career at Comscore, she led the transition of major independent agencies, brands and station groups to Comscore as their primary media currency, consistently exceeding sales targets and driving new client acquisition across the Northeast, including within the high-growth political advertising sector.
At AdImpact, Rachel will lead partnerships across agencies, brands, media companies, data providers, and more to enhance the company’s advertising intelligence capabilities and unlock new revenue opportunities across the advertising and political landscape. Her appointment comes as AdImpact continues to expand its capabilities to meet growing demand for unified, real-time visibility across the evolving television and media landscape.
“As we continue to scale our offerings, Rachel’s deep expertise in building high-impact partnerships will be critical to accelerating our growth,” said Don Norton, General Manager, Data Solutions at AdImpact. “She will play a key role in strengthening our relationships across the entire ecosystem while helping us evolve our dataset to meet the needs of a rapidly changing market.”
“Ahead of the World Cup and the 2026 midterms, advertisers are navigating an increasingly complex and fragmented media environment that is blind to the local marketplace,” added Blank. “AdImpact’s dataset provides the most comprehensive view of the unified U.S. television landscape, and I’m eager to build strategic partnerships that unify competitive intelligence across platforms while empowering advertisers with actionable intelligence that is actually at the local market level.”
Read more: pladis Appoints Mohit Dutta As Country General Manager for India
