Published on: November 11, 2026
Omnicom Media Australia has named Asier Carazo as its inaugural Chief Strategy Officer (CSO), introducing a new leadership position to further strengthen the group’s strategic capabilities and client offerings.
In this role, Carazo will collaborate with strategy leaders across Omnicom Media agencies, including OMD, Initiative, PHD, UM, Hearts United and Mediahub. He will report to Kristiaan Kroon, CEO of Omnicom Media Australia, and become a member of the Australian executive committee.
The appointment is aimed at building on the strategic expertise already established across the group’s agencies and enhancing their collective capabilities. Carazo will also help connect Omnicom Media’s strategy teams with the wider network of media and creative strategists across Omnicom Oceania, as well as its regional and global resources.
Carazo joins from Atomic 212°, where he held the position of Chief Strategy Officer. He brings more than 10 years of experience across media and creative agencies, along with client-facing work spanning over 40 markets.
Kristiaan Kroon, CEO of Omnicom Media Australia, said, “Asier has an outstanding reputation in the market, built on strong client relationships and sharp strategic thinking. He has a real ability to get to the heart of a business challenge and turn complexity into clear, actionable thinking and is an exceptional addition to our leadership team.”
Commenting on his appointment, Asier said, “When I first spoke with Omnicom Media, I was so excited to find we shared the same point of view: the greatest value media agencies can bring to clients increasingly sits upstream, in strategy that solves real business problems in ways that are creative, effective and genuinely interesting.
“This is a once-in-a-lifetime opportunity to elevate the role of strategy across Australia’s largest media agency portfolio, home to some truly iconic brands. I’m thrilled to be joining the Omnicom Media team in the new year.”
Read more: McCann Appoints Britt Nolan as CEO of McCann New York
