Published on: October 21, 2026
DO. ANZ has been appointed as the creative and media agency for soft drinks brand CAMPA, supporting its launch in Australia as the brand expands its international presence.
The mandate covers creative strategy, media, social media, influencer marketing, sampling and retail activations. DO. ANZ will focus on establishing CAMPA’s identity in Australia’s competitive soft drinks market and building its appeal among Gen Z consumers.
The partnership aims to develop long-term cultural relevance for CAMPA, positioning the brand as a preferred choice for cola and energy drinks among young Australian consumers.
The appointment follows a competitive selection process managed by StudioSpace, an independent agency marketplace and procurement platform. The assignment gives DO. ANZ the opportunity to shape CAMPA’s positioning and establish its presence in a new market, following the brand’s introduction to Asia.
Founded in India in the 1970s, CAMPA was acquired by Reliance Consumer Products Limited (RCPL) in 2022 and relaunched in India in 2023. Since its revival, the brand has reintroduced its cola and flavoured soft drinks to a new generation of consumers, alongside CAMPA Energy, an energy drink brand developed by RCPL.
The Australian expansion marks another step in CAMPA’s international growth strategy, with DO. ANZ tasked with building brand awareness and strengthening its connection with local consumers.
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